Login
Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next

Menu

Research / Insights on current and emerging industry topics

DCN’s Distributed Content Revenue Benchmark Report

January 25, 2017 | By Research Team

As many of our members know, recently Digital Content Next undertook a members-only study on the revenue impact of distributing content on social platforms. The 30-page private study was released last week to the 17 participating member companies. However, excerpts of the report have since been leaked to the press (see below) so we’ve now made an abridged version available to all DCN members.

Here are excerpts from several media outlets’ coverage of this research:

Business Insider | Leaked @DCNorg report shows how much money publishers make from Facebook, Google & Snapchat

Publishers are receiving far less money than might have been expected from placing their content on the third-party distribution platforms owned by companies including Facebook, Google, and Snapchat, according to a new report.

The report, from premium publisher trade body Digital Content Next (DCN), claims that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the period…

Bloomberg | Facebook, Snapchat Deals Produce Meager Results for News Outlets

Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.

Some publishers are scaling back on Facebook Inc.’s Instant Articles program, in which they host stories directly on the social-media company’s platform instead of their own websites so they load faster on phones, according to a report by Digital Content Next, a trade group…

Quartz | Betting on Facebook and Snapchat hasn’t paid off big for publishers, a study shows
If journalists were betting on third-party apps, like Facebook and Snapchat, to revitalize their businesses, they may be disappointed. Early signs show that the giants of online social networking and messaging aren’t huge sources of revenue for publishers.

Content on third-party platforms—where the work is hosted on services like Facebook Instant Articles, Snapchat Discover, and YouTube rather than on their own URLs—account for a small share of publishers’ overall revenue, according to Digital Content Next, which analyzed data provided by its partners, which include TV and cable networks like ESPN and NBC News, and publishers like The New York Times, The Washington Post, and Business Insider…

Digiday | Publishers made only 14 percent of revenue from distributed content

Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The Distributed Content Revenue Benchmark Report, which reflects revenue in the first half of 2016, is based on a limited sample — 17 members — but offers a rare look at how much publishers are making from social distribution. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and features have failed to turn into meaningful revenue streams…

Advertising Age | Facebook, Snapchat Deals Produce Meager Results for News Outlets

Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.

Some publishers are scaling back on Facebook Inc.’s Instant Articles program, in which they host stories directly on the social media company’s platform instead of their own websites so they load faster on phones, according to a report by Digital Content Next, a trade group…

Cheddar | DCN Report on Publisher Revenue from Social Media Distribution

To access the abridged Distributed Content Revenue Benchmark Report, you will need to a member of DCN and to be logged into the site.

Print Friendly and PDF