Search results for "AI"
Meerkat Takes Center Stage in Shark Week’s Social Strategy
Given that these days the majority of people prefer to stream television content on their own schedule, producing programming that ranks high in real-time viewership is no small achievement. Certainly,…
Member Spotlight: About.com’s Alex Ellerson
Q: Tell us a bit about your role and a bit about the path that brought you here: A: I’m the Chief Content Officer at About.com, where I lead our…
Google Search Found to Censor Results
Tim Wu, once an FTC Advisor, twice cleared Google in 2012 and 2013 of search practices that favored its own results over the result of competitors. However, in Wu’s newly…
Kantar Finds Overall Ad Spend Down 4% in Q1
Total U.S. advertising expenditures declined 4.0% in the first quarter of 2015 to $37.4 billion, though core spending only declined 2% according to data released by Kantar Media. Paid search…
Marketing Success is Dependent on Getting Digital Right
“If you aren’t getting digital right, you’re getting marketing wrong.” It seems simple, but the reality is that digital has taken over the everyday lives of consumers, and marketers are…
Do You Trust Google to be the Gatekeeper of Your Kids’ Content?
Google’s YouTube for Kids service is getting some attention recently from regulators and policymakers in Washington, DC. The FTC and now Senator Bill Nelson (D-FL) are asking questions about how content is selected for YouTube for Kids and how Google helps young viewers understand the difference between content and advertising. It has been alleged that some content is not appropriate for children and that some advertising in or around the content may not be labeled clearly enough for children and their parents.
DCN’s Recommended Reading: Week of June 25, 2015
Our picks of the must-read stories from around the web: Econsultancy: Here come the ad blocker blockers (2 min read) TheMediaBriefing: The way we were: 10 ways UK media consumption…
High Volume of Generic Communications Disengage Digital Consumers
Consumers are highly sensitive to high volumes of mass generic communications reports the Aimia Institute. The finding is based on their global online survey, among 2,000 consumers in the UK, US, France, US, Canada and India, identifying effective brand communications.
What’s the Big IDEA: At About.com, Data Drives Content Marketing Strategy
More than 80% of marketers, advertisers, and publishers worldwide say that data is important to the deployment of their advertising and marketing efforts and a full 92.2% believe that it’s likely to play an increasingly important role in the future. About.com is aiming squarely at the intersection of data and content marketing with the launch of its IDEA Studio, the company’s custom content studio.
Liquid Audiences Impact Content and Marketing Strategies
The Interactive Advertising Bureau (IAB) and YuMe have published a new white paper “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which collects creative, brand, agency and publishing leadership to provide insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.
Users Value Their Time… and Your Content
Today’s consumers accept mobile ads in exchange for free apps and content reports Millennial Media in its new study What’s My Worth? The global study conducted by Opinion Research surveyed over 4,000 consumers in France, Germany, UK and US and found that almost three quarters (73%) of consumers expect to see ads to keep content free.
Apple’s Growing Power in Mobile News
For most of its life, Apple was about hardware: computers, then iPods, iPhones, iPads and the Watch. But along the way, Apple also delved into software but mainly tried to be a platform for content (think iTunes). Now it’s moving in a new direction, putting more emphasis on news curation with its coming News app and offering up mobile ad-blocking in Safari—two moves that have publishers scratching their heads.