Search results for "AI"
Turning AI content usage into revenue
As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, social,…
How media leaders are rethinking SEO in the age of AI
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click…
DCN AI Briefing: Beyond Search and LLM Adoption
The on-demand video is available to DCN members. You can access the VOD by signing into the DCN member center (or create an account) using the link in the top…
Inclusion in AI answers is becoming a discovery advantage
As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. A new form of search…
Akamai
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to…
Goals scored: Canada proved news bargaining works
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate…
What newsroom leaders say matters most in AI adoption
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers…
From scale to signal: Why cleaner publisher environments gain value
Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and revenue is shifting…
Audiences have clear expectations when it comes to AI
Media companies are increasingly using artificial intelligence to improve recommendations and personalize the audience’s viewing experience. The primary focus centers on reducing friction in discovery and helping audiences decide what…
Which audience-facing AI initiatives are publishers seeing success with?
Media organizations are getting to grips with AI. Across the industry, teams are experimenting while leadership works to put strategies and guardrails in place. Much of this activity has focused…