Search results for "AI"
Interview with Robbie Kellman Baxter—author of The Membership Economy
A decade ago, DCN’s Editorial Director, Michelle Manafy, wrote an article about American Express’s campaigns around membership and how they used the concept of “membership” to create a clear value proposition. Having coined the business term “Membership Economy,” Robbie Kellman Baxter found a kindred spirit in Michelle. And, during a recent conversation, the two covered a broad range of topics, some of which we hope will be useful to the members of our community. Here are a few highlights from that discussion…
FCC Wading Into Privacy Matters
In response to growing consumer concerns, the Federal Communications Commission (FCC) is beginning to dig deeper into consumer privacy issues. And, as with their first foray into these matters, it appears the FCC will take a measured and thoughtful approach.
DCN’s Recommended Reading: Week of July 16, 2015
Our picks of the must-read stories from around the web: MondayNote: News Sites Are Fatter and Slower Than Ever (6 minute read) USA Today: Wolff: In digital media’s youth crusade, career…
TV is Now the 2nd Screen for Kids
In our latest study on kids’ preferences in viewing TV content across devices and platforms, we find that in a majority of family households with tablets and smartphones, TV is no longer the first choice for entertainment, with 57% of parents saying their child prefers a device other than the TV to watch video content. Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience.
Writing to the Data? The Complex Relationship Between Stories and Reactions
The Washington Post and New York Times, two of the most respected brands in journalism, recently announced they will share some data with their journalists. The mere fact that this announcement made news alludes to how fledgling this practice is in newsrooms around the world. Despite the growing use of data to inform ever-more business decisions, there has been hesitation to leverage data on the editorial front for a number of reasons.
Passion Play: Lifetime Launches Movie Classics Subscription Service
Boasting classics like Sexting in Suburbia, Flowers in the Attic, and Mother May I Sleep With Danger, it is an understatement to say that Lifetime has a passionate fan base….
The Age of (Atypical) Advertising Alliances
Coopetition. It’s a term long familiar in Silicon Valley, but only now making the rounds in the advertising world. It means that companies known for battling it out in the marketplace sometimes have to work together for the greater good for both companies. The result? Unusual advertising alliances are shaking up the $531 billion global advertising business.
Magazine Apps Keep Publishers Profitable and Users Engaged
A new study released by Maz Publishing showcases strong profitability and user engagement in digital publishing. The findings presented by Maz, a digital publishing platform, is based on 139 million pages views from 1,030 magazine apps, like Conde Nast, Forbes, and USA. Maz’s analytic component is built into every app to track downloads, usage, user behavior, etc.
Five Things I Learned on the Cannes’ Creative Data Innovation Jury
“What the hell is that?” was the typical reaction I had when I was asked what jury I was asked to serve on this year at the Cannes Lions Festival…
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Native Ads Increase in Popularity and Price
Research from Business Insider Intelligence finds that native ads perform better than non-native ads and so command higher prices. According to BI, Social will remain the biggest slice of this spending but native-style display will grow its share rapidly.
Ad blocking: Why now?
Users say that they’re blocking ads because of the annoyance. But ad blocking has only recently started to catch on, and ad annoyance has been there since the beginning. Distracting blinky ads, slow page load times, security concerns, the whole enchilada. For many users, web ads in the days of dial-up connections and pop-up windows were even more annoying than the web ads of today. Today, though, ad blocking is a thing. And that’s not so much because new reasons to block ads are appearing, but because reasons not to block are going away.