Search results for "AI"
The Power of Intent in Next Gen Digital Media
Consumers today have an unprecedented amount of choice — where they get information, where they shop, what device they use. This gives marketers infinite options on the places they can go to target eyeballs, demographics and customers and, paired with advertising technology. And it’s rendering certain publisher brands almost irrelevant. Never before has it been so important to truly differentiate yourself as a publisher. It’s no secret that many companies’ whose main offering is journalism are struggling to avoid becoming the next Internet failure.
Univision Builds a “Billennial” MCN to Make the Most of Social Stars’ Influence
U.S. teens are bigger fans of YouTube stars than they are the best-known celebrities in film, TV and music so it is no surprise that media companies and brands are experimenting with ways to bridge the gap and incorporate these new media phenomena into the mainstream mix. Disney took the acquisition route when it purchased Maker Studios last year, however Univision decided to build its own multi-channel network (MCN) of content creators from platforms such as YouTube and Vine. The new Univision Creator Network is also an effort to build Univision Communications’ connection with bilingual millennials or “billennials.”
Are Recommended Links the Gateway to Brand Hell?
Warning: If you’re 100% focused on short-term revenue with little regard for your brand, your customers, or what they think, you don’t need to read further. This press release recently caught my eye: Revcontent Powers 100…
DCN’s Recommended Reading: Week of July 30, 2015
Our picks of the must-reads from around the web: Ad Age: Ad Blocking: A Problem in Need of a Creative Solution (4 min read) Politico: Nick Denton Wins Again (4 min…
Ad Blocking: A Problem in Need of a Creative Solution
Instead of Blocking the Blockers, Let’s Focus on Making Advertising Better The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited…
Homepage Layout Matters
Want people to pay for your content? It’s simple: Get to know their needs, and create content experiences that meet them. That may sound simple but as Harvard Business Review’s (HBR) success shows, it takes a lot of work to get it right. Josh Macht, Harvard Business Review Group Publisher, describes their process as an on-going conversation with customers. These days, that means finding multiple ways to interact with not only HBR’s 285,500 paying subscribers, but also the 5 million people in its database.
The Secret to Harvard Business Review’s Subscription Success: Its Customers
Want people to pay for your content? It’s simple: Get to know their needs, and create content experiences that meet them. That may sound simple but as Harvard Business Review’s (HBR) success shows, it takes a lot of work to get it right. Josh Macht, Harvard Business Review Group Publisher, describes their process as an on-going conversation with customers. These days, that means finding multiple ways to interact with not only HBR’s 285,500 paying subscribers, but also the 5 million people in its database.
CMOs Report that Content Marketing is Effective
Spredfast partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and what they have found to be the best ways to engage their audiences. As they report, “with attention so fractured, it’s not surprising that 95% of CMOs surveyed are relying on content marketing to engage their audiences every step of the way.”
Lessons from the Community Revolts at Reddit, Gawker
A volcano erupted earlier this month after Reddit, the 10-year-old “front page of the Internet,” abruptly fired its popular director of communications Victoria Taylor. Gawker found itself in a somewhat similar reader revolt when one of its stories outed the CFO of Conde Nast triggering a collective gasp and outrage. The situations show what happens when a website that is both a community and a growing business try to negotiate the principles of both within one entity.
Consumers Will Pay a Premium for Innovation
Innovation compels consumers to make purchases. In fact, 8 in 10 of consumers (84%) reported that it is somewhat or very important that they buy from innovative companies’ reports Lab42’s Innovation Study. Further, just more than half of respondents (51%) reported that they bought a product without fully understanding how it works or what it did because they felt or heard it was “cool.”
U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20% of last year’s overall internet advertising revenues ($49.5 billion) according to the first-ever IAB Programmatic Revenue Report, prepared by PwC US. This figure represents approximately 52% of display-related advertising in 2014 ($19.6 billion), while non-programmatic display-related revenues accounted for the remaining 48% at $9.4 billion.
Challenging Problems and Creative Solutions Emerge at Collab/Space New York
Media Shift’s Collab/Space is a different kind of conference. While a couple of keynote speakers punctuated the day, this event is all about solving problems—and a little bit of improv. The July 15, 2015 Collab/Space New York event—sponsored by the Reynolds Journalism Institute—took place at the Ford Foundation in Manhattan, and focused on “Intrapreneurial Innovation.” People working to get new projects off the ground or effect change at organizations as diverse as Mother Jones, UNHCR, and BBC.com International came out to talk about their projects and get feedback from the industry veterans in the audience. It was clear by the end of the day that media companies of all shapes and sizes are struggling with many of the same problems. In other words, “You’re not alone.”