Search results for "AI"
New Runner’s World Utility App Shows-Off Rodale’s Invigorated Innovation Strategy
Who knows runners better than Runner’s World? In publication since the 60s, the magazine boasts 18 global editions and reaches millions of people worldwide—from beginners to hardcore marathoners. The brand, like many others in the Rodale stable, takes great pride in the sense of community it builds around interests, which in turn feeds its understanding of the content its readers crave. With the debut of Rodale’s first utility app, Runner’s World GO, the company is also betting it knows what its readers need.
Ad Tech: Is opting-out the only way to change things?
Joanna O’Connell had an interesting reaction to news that a few young publishers have decided to spurn ad tech. Without a doubt, the ad tech space is full of promise…
DCN’s Recommended Reading: Week of August 13, 2015
What the DCN team has been reading this week: Medium: Theft, Lies, and Facebook Video (7 min read) AdExchanger: What The Past Says About The Future Of Ad Tech (5…
Ad Blocking Predicted to Cost Ad Industry $21.8 billion in 2015
Use of ad blocking software is gaining rapid adoption with 198 million monthly active users worldwide reports The Cost of Ad Blocking published by PageFair and Adobe. Global usage of ad blocking software increased 41% from 2Q14 to 2Q15. In the U.S. alone, ad blocking usage expanded to 48 million monthly unique users, a growth of 48%, presenting approximately 16% of the U.S. online population.
Four Online Video Advertising Trends You Should Be Thinking About
For all the similarities to linear television advertising, there is actually quite a lot that is unique to the market for online video ads. These findings explore the most recent trends we observe in the data. One thing is for certain: Online video advertising is a moving target. Here are a few things to consider, based upon the insights we’ve gained…
What Marketers Think of Big Data and Internet of Things
2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT) and cloud-based data warehouse technologies to support digital marketing plans and programs. The results indicate growing confidence in the use of these technologies and success deploying them. 2nd Watch has released an infographic that provides top line results from its research.
Is Programmatic Part of a Winning Strategy?
There is always a sense of inevitability when it comes to robots and automation. Of course, factories are automated and these days, robot write basic news stories. We expect some kind of self-driving car to hit the road in the not-so-distant future. But what about online ad sales? Should that process be completely automated or is there still a need for one-on-one custom attention for each sale? While the trend among larger publishers has been toward more programmatic ad sales, a few surprising hold-outs are bucking the trend.
How Well Do You Know The OTT Video Market?
Following on the heels of a recent survey of over-the-top (OTT) trends published by Level 3 Communications and Unisphere Research, a division of Information Today, Inc. A new infographic reveals a potential shift in consumption and delivery practices. Interest in live linear programming continues to grow, with OTT services beginning to offer live channels. As the report points out, OTT providers need to continue enticing new prospects to gain market share.
Online Video is the Fastest-growing Category of Internet Advertising
Online video advertising revenue is estimated to reach 16.2 billion worldwide with the US by far the largest market at $8.5 billion reports ZenithOptimedia’s Online Video Forecasts 2015. Given the rapid penetration of smartphones and tablets, worldwide total video consumption is expected to increase by 20% in the coming year from 48.1 minutes per day this year to 57.6 minutes per day in 2016.
DCN Continues Record Growth Trajectory, Adding Eight New Members
DCN continues to see record growth under its new agenda having added 30 percent to its membership in the past twelve months to add a highly diverse group of brands.
Digital Content Next Announces Eight New Members: ABC, The E.W. Scripps Co., Fusion, IJReview, Onion, Inc., Refinery29, New Republic and Tribune Publishing
Newest additions, slate of 2015 programming continues momentum for revitalized trade association that represents the voice of digital content companies New York, NY – (August 5, 2015) – Digital Content Next (DCN), the…
Bon Appétit and Epicurious Cater to Marketers and Consumers with Buy Ingredients Button
With its unique perspective on food as part of an overall lifestyle – “life through the lens of food,” – it makes sense that the team at Bon Appétit is always on the lookout for innovative ways to cater to its customers’ needs and evolving expectations. Epicurious, its sister site, is no stranger to digital innovation—with its popular app and ever-expanding range of interactive tools and video content. Together, these brands make-up Condé Nast’s Food Innovation Group, which was formed a year ago to offer advertisers both brand equity and scale.