Search results for "AI"
Using content analyses to guide streaming business strategy
There are over 300 streaming video services in the U.S. – and that number doesn’t include FAST channels. Consumers have a plethora of OTT services and access points across connected…
Vox Media on effective multiplatform podcast extensions
Established in 2017, the Vox Media Podcast Network has enabled the publisher to bring together the podcasting efforts of its brands under one umbrella. Its 150+ shows span technology, news,…
DCN’s must reads: week of January 5, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of December 15, 2022
Why publishers should champion seller-defined audiences
It remains to be seen when third-party cookies will be fully phased out. But it’s clear that the priority should remain building a solid and flexible first-party data strategy that…
News organizations try TikTok to engage younger audiences
Many media brands are now active on TikTok, the world’s fastest-growing social media platform. News brands see the platform as an opportunity to attract and engage younger audiences who are…
DCN’s must reads: week of December 15, 2022
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of December 8, 2022
Personalized content comes to FAST streaming
With a highly competitive streaming landscape, many content brands are adopting hybrid business models. Disney+ and Netflix now offer lower-priced ad-supported tiers, and Paramount+ and Peacock offer FAST services to…
Feed your UGC community to help your content strategy succeed
You’ve put in the hard yards, integrated an effective Digital Experience Platform (DXP) with engagement and moderation solutions, and finally established a safe space for your audience. With a community…
7 critical media trends to factor into your strategy
It’s been another breakneck year for the media industry. Every year at Media Voices we round up the biggest moments from the past 12 months, and explore how they impact…
DCN’s must reads: week of December 8, 2022
Here are some of the best media stories our team has read so far this week:
Four capabilities your data clean room should provide
Despite industry angst over the impending demise of the cookie, the fact is that third-party data was never that reliable to begin with. These two factors have made publishers sit…
Newsroom social media policies need input from diverse voices
Social media platforms offer journalists a path to audiences and sources. They also give them a way to build their personal brands. However, social media also includes risks such as…