Search results for "AI"
Q&A with Sarah McConville, VP of Marketing, HBR & Publisher HBR Press on Subscription Models
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Customer Understanding Drives “Cultish” Devotion to the Content People Love
Perspective matters. Be it a writer with a point of view or a brand inspiring cultish loyalty, delivering an engaging experience rather than information on its own is what will…
Q&A with Michael Crosby, Chief Operating Officer, The Deal on Subscription Model Success
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A with Rob Grimshaw, Managing Director, FT.com on Subscription Model Success
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights. Today’s Three on…
2014 DCN Summit – EPIC
Please join us for the 12th Annual OPA Summit [Note: DCN was previously the OPA] at the Mandarin Oriental in Miami, Florida from January 22nd (opening cocktail/dinner reception) to January…
A Good Look: Inside the Media and Marketing Opportunities of Wearable Tech
Much of the buzz at CES last week surrounded wearable technology—clothing and accessories that incorporate computer and electronic technologies. Yet given that the C in CES stands for consumer, it…
Welcome to InContext
Welcome to InContext, where we will tell the stories that reflect and inspire the vitality and growth of news, information and entertainment brands in the dynamic digital marketplace. Here we’ll…
OPA Research Shows Digital Subscription Drives Business Growth for Digital Content Publishers
Digital Subscriptions Offer Myriad of Pluses for Publishers Including: New Revenue, Key Data, and Younger Audiences New York, NY (Dec. 11, 2013) The Online Publishers Association (OPA) today releases research…
New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
The Online Publishers Association (OPA) has released “Premium Content Brands Are Native Naturals” a research study of native advertising offerings by premium content brands which includes marketer goals, metrics and…
New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
76% of OPA branded sites run native executions with newly created publisher content New York, NY (July 10, 2013) The Online Publishers Association (OPA) has released “Premium Content Brands Are…
OPA Study Defines Today’s Smartphone User
OPA Study Defines Today’s Smartphone User: Over Two-Thirds of Smartphone Owners Report They Can’t Live Without Their Smartphones; Content Consumption Continues to Dominate New York, NY – August 20, 2012…
OPA Study Reveals Attitudes of Today’s Tablet User
In its Second Year, Study Finds Accessing Content Continues to be the Dominant Activity; Tablet Advertising Driving Strong Purchase New York, NY − June 18, 2012 − The Online Publishers…