Search results for "AI"
Four capabilities your data clean room should provide
Despite industry angst over the impending demise of the cookie, the fact is that third-party data was never that reliable to begin with. These two factors have made publishers sit…
Newsroom social media policies need input from diverse voices
Social media platforms offer journalists a path to audiences and sources. They also give them a way to build their personal brands. However, social media also includes risks such as…
Arc XP
Arc XP is a cloud-native digital experience platform that enables media and entertainment organizations to create and distribute content, drive digital commerce and subscriptions, and deliver powerful multichannel experiences. Providing…
Ad-supported streaming offers opportunities for media brands
As the fight for attention and viewership intensifies, more media companies have diversified their strategies to include ad-supported models. This allows them to scale their advertising offerings and capabilities within…
What publishers can learn from independent creators
Some publishers are evaluating the impact of a Twitter implosion on their website traffic. By Apr 2023, Meta will be sunsetting Instant Articles after seven years of serving fast news…
DCN’s must reads: week of December 1, 2022
Here are some of the best media stories our team has read so far this week: Lion Publishers | What our independent news experts learned from auditing 75 news businesses…
Inside Fox News’ winning podcast strategy
In an era of fragmented, news-hungry consumers, it’s become increasingly challenging for brands to cut through the noise and reach their target audience. New competitors and new strategies have forced…
LGBTQ+ representation impacts advertising
When brands connect to consumers through advertising content, it has an impact beyond selling products. Consumers are highly aware of what brands say, and what corporations do to support diversity,…
The top three NFT trends for publishers in 2023
In the past few years, talk of cryptocurrency and NFTs have hovered around the media landscape like a dark, disorienting cloud for some, and a shiny, new opportunity for others….
What young media users pay for — and why
Content may want to be free, but that’s not always a sustainable business model. So, what content are users — especially the highly coveted younger demographic — willing to pay…
Holiday blues? 7 tips to boost affiliate and advertising revenue
We’re in the busiest — and traditionally, the most profitable — weeks of the year for retailers and publishers alike. And while we’ve seen plenty of unusual conditions over the…
5 principles to guide your media strategy for 2023
“Only journalism will save journalism,” says Juan Señor, an award-winning journalist and President of the Innovation Media Consulting Group. It is heartening that, as he points out, “people have rediscovered…