Search results for "AI"
3 tips for driving more video output
A well-produced video can expand your audience, drive loyalty, and increase the value of your digital content. Because audience demand and expectations are so high, digital publishers are now forced…
How sponsored content can strengthen revenue in a downturn
Amid growing uncertainty about the economic environment, it is wise for publishers to consider how to thrive and strengthen their revenue during the potential downturn. With economic uncertainty ahead, it…
TV ads create stronger brand memories compared to other contexts
The age-old question of advertising effectiveness remains front and center in today’s media ecosystem. Given the breadth of content distribution options, how do different platforms such as streaming, mobile, and…
How publishers can take advantage of the holiday spending boom
Despite a looming recession, this holiday season looks bright for marketers and consumers alike. And there are definitely opportunities for publishers. A third of marketers plan to ramp up promotional…
Five ways publishers are reducing costs with automation
Faced with challenging economic realities, more publishers are looking to artificial intelligence to improve content performance and ensure that each cent invested generates the maximum return. AI can increase ROI…
Why the New Statesman turns a long-read feature into a podcast every week
The podcasting boom shows no signs of slowing just yet. As publishers get to grips with flagship shows for their brands, some are now exploring ways they can turn other…
DCN’s must reads: week of November 10, 2022
Here are some of the best media stories our team has read so far this week: Digiday | How the buy-side of the ad industry is now defining ‘premium’ content…
How to resource your team for effective subscription marketing
As we approach the end of 2022, it’s never too early to plan promotions and set an end-of-year calendar for your organization. These initiatives often require buy-in from the whole…
Key podcast trends: from production to monetization
Most podcasters believe the medium will become even more prevalent over the next two years though metrics and monetization still remain a challenge. Muck Rack’s annual report, The State of Podcasting,…
3 lessons from National Journal’s digital transformation
Uncertain market dynamics are forcing many businesses to shift course. But how many publishers can actually point to hard data to say that they’ve not only radically altered their business…
How Insider uses Twitter Q&As to increase transparency and trust
In an era where journalism faces a crisis of trust among audiences, Insider has taken to Twitter. Since 2021, Insider has done over a dozen live Twitter conversations called #TheInsideStory…
DCN’s must reads: week of November 3, 2022
Here are some of the best media stories our team has read so far this week: Axios | Scoop: CVC eyes Group Black’s bid for Bustle-owner BDG (2 min read) Deadline | Peacock…