Search results for "AI"
How video, and a champion, can transform newsrooms
There are no two ways about it: video storytelling is the future of news. However, it is currently being used as a secondary source to illustrate the written word, almost…
The news media balancing act: business vs. public service
The news media plays a crucial role in supporting a healthy democracy. Newsrooms are to provide accurate information and holding powerful interests accountable for their action. However, new research shows…
How not to lose your audience: build community
There’s bad and then there’s intentionally-bad. Know this: intentionally-bad backfires. Partners in blame While fraudsters are primarily to blame for the rise in deceptive advertising, publishers’ desire to fill inventory…
Policy issues on the streaming video horizon
The streaming video marketplace is expanding and evolving at a breakneck pace. While the market was growing long before Covid, the pandemic lockdown spiked demand and cemented new habits for…
DCN’s must reads: week of October 27, 2022
Here are some of the best media stories our team has read so far this week: The New York Times | TikTok failed to stop most misleading political ads in…
3 learnings from the world’s first self-serve advertising conference
The digital advertising industry is in a very interesting place right now. We’re coming off the back of a record-breaking year (2021 saw roughly $490b in digital ad spend) and…
Does the film industry have a monopoly problem?
The year 1948 saw a monumental Supreme Court decision that forever altered the business of moviemaking – and of moviegoing. Nearly 75 years later, as the movie industry struggles to…
The impact of Tiktokification on the news
As the Chinese social giant recently boasted over a billion active monthly users worldwide, even the White House is turning to TikTok influencers to deliver news to young audiences. And,…
How publishers can build visitor relationships to drive more revenue
Over the years, technology has enabled many in the digital advertising ecosystem to sit behind the proverbial curtain and collect visitor data to drive everything from monetization to UX. Oftentimes…
How clean rooms can avoid the hype – and stop over-promising
Many industry insiders believe the honeymoon phase is over for data clean rooms. In the face of third-party cookie deprecation, clean rooms were supposed to solve the data scale issues…
How Consumer Reports is fighting to save democracy
Publishers and consumers are on the same side in a fight against gatekeepers wielding market power through inscrutable algorithms, says Marta Tellado, president and CEO of Consumer Reports. Her new…
DCN’s must reads: week of October 20, 2022
Here are some of the best media stories our team has read so far this week: Variety | Why Wall Street Fell Out of Love With Netflix and Other Media…