Search results for "AI"
TV advertising has evolved. It’s time to think like a viewer
The advanced TV landscape—including video-on-demand (VOD), connected TV (CTV), OTT and addressable linear TV—has experienced rapid growth and change. We’re also seeing the rise of ad-supported video-on-demand (AVOD) and free…
Hispanic representation lags in media
Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Unfortunately, little progress has been made over the past decade when…
3 ways publishers can reduce subscriber churn
Readers and publishers both suffer from the negative effects of churn. Obviously, publishers hate seeing readers suddenly cancel a subscription. For publishers, losing a long-term subscriber is upsetting for both…
User privacy and revenue are directly linked for publishers
It seems we’ve entered an era where an increasing ratio of stories on the advertising industry are opining on what new regulations may come to pass or when big tech…
Unlock media innovation by experimenting every day
In science, experimentation is everything. In publishing, maybe not so much. Innovation is the go-to buzzword for ambitious publishers, but there’s no such thing as plug-and-play innovation. You can’t buy…
DCN’s must reads: week of October 13, 2022
Here are some of the best media stories our team has read so far this week: The New York Times | Under New Order, Europeans Can Complain to U.S. About…
DCN explores the rise of, and best practices for, AVOD and FAST services
As consumers continue to cut the cord at high levels, we see a rise in the adoption of Connected TV (CTV) and free ad-supported TV streaming (FAST) services. What’s old…
The top opportunity for publishers in 2023 will be community. Here’s why.
The first era of social media is coming to an end. What replaces it is up to us. New research from OpenWeb demonstrates a dramatic shift in attitudes among the…
Publishers beware: 3 malware trends for Q4
As the days grow shorter and the pumpkin spice overfloweth from lattes, a bitter wind blows through the digital ecosystem, dropping malicious intent into every nick and cranny. Little devils…
DCN’s must reads: week of October 6, 2022
Here are some of the best media stories our team has read so far this week: Wired | How Bots Corrupted Advertising (6 min read) Digiday | How publishers can…
Industry experts offer 3 ways streaming services can reduce churn
The Wall Street Journal recently profiled a couple that they characterized as frustrating customers for streaming services. They subscribe to a streaming service, binge what they want to watch, then…
Why FLEDGE might be the best thing hatched in Google’s Sandbox
We’re more than half way through 2022, and we still do not know exactly what’s happening with third-party cookies. On the one hand, Google announced that it will be delaying…