Search results for "AI"
Navigating the next era of media with industry veteran Marcus Mabry
To view the on-demand video, login or register to the DCN member center (on desktop see top right corner of page, on mobile the top center). With younger audiences increasingly…
Hot Topic – Brand Safety
“The truth is always brand safe.“ —Ad Fontes Media/Civic Science The concept of “brand safety” came from a good place. But its broad-stroke application has eliminated some of the most…
Legal and Legislative Day of Action
This full-day event in Washington, DC will allow DCN members to meet key Members of Congress and staff who are discussing and developing high-profile policy solutions. From consumer privacy to…
Tech & Product Innovation Day
This half-day live event in NYC will bring together DCN members to discuss the most pressing issues impacting their tech and product teams: From data management to modern tech stacks,…
The Next Conversation: Affiliate Revenue
Going Deeper: Looking within evergreen content to understand enthusiast consumer behavior and leveraging seasonality Breton Fischetti, VP of Commerce at Recurrent breaks down everything you’re overlooking about evergreen content. With…
Hot Topic – Streaming the news: Gannett’s approach to FAST
Michael Nagle, GM, Streaming, USA Today/Gannett interviewed by Christy Tanner, Partner in Residence, The Nunatak Group & President, Tanner Media Gannett focuses on making its content “portable” by offering news,…
Hot Topic – Building loyalty through news products at The Washington Post
Habit formation is an important part of publishers’ subscription models. The Washington Post’s Jessica Gilbert discusses how The Post is building new experiences for its audience to not only create…
Hot Topic – Subscriber engagement strategies at The New York Times: Optimizing onboarding & driving habituation
This presentation will touch on key engagement strategies at The New York Times to increase subscriber value in the long-run. In particular, this session will focus on the critical role…
Five media trends we expect to see in 2023
Last year proved to be another turbulent one. With continued economic turmoil, publishers are beginning 2023 with a great deal of uncertainty about what the year will bring. And, given…
Sports media is losing Gen Z. How can they win them back?
Live sports has long been a mainstay of must-see programming. But with the fragmentation of sports media distribution and evolving content consumption habits, even this staple might be losing its…
DCN’s must reads: week of January 12, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of January 5, 2023
What publishers should know about in-app advertising in 2023
According to Statista, around 3.4 million apps are available on Google Play Store. Additionally, the Apple Store has about 2.2 million apps. The high number of mobile apps signifies a…