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Hot Topic – Subscriber engagement strategies at The New York Times: Optimizing onboarding & driving habituation

March 14, 2023 @ 11:00 am - 11:45 am | Virtual
This presentation will touch on key engagement strategies at The New York Times to increase subscriber value in the long-run. In particular, this session will focus on the critical role of subscriber onboarding and how The Times elevates the subscriber journey to increase engagement and habituation across its product offerings.
Our hot topic discussions will bring together DCN members to discuss the emerging issues impacting their tech and product teams including data management, modern tech stacks, compliance, AI, accessibility and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Featured Speakers

  • JiaJia Jin

    Product Director, Home & Personalization

    The New York Times
  • Anna Mancusi

    Executive Director of Product, Subscriber Retention

    The New York Times