“The truth is always brand safe.“
—Ad Fontes Media/Civic Science
The concept of “brand safety” came from a good place. But its broad-stroke application has eliminated some of the most desirable media environments for advertisers; environments with robust engagement, highly-educated readers, and that deliver brand lift.
The situation is getting even more challenging with the growing amount of AI-generated low-quality content websites – 25 new sites every week, according to NewsGuard. A recent ANA survey found advertisers are wasting around $13 billion paying for programmatic ads that end up on these “made for advertising” websites.
Join this hot-topic conversation where we’ll share proprietary research insights around current consumer sentiments and discuss how brands can benefit enormously from a more thoughtful—and strategic— consideration of premium high-quality news publishers.
These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.