Michael Nagle, GM, Streaming, USA Today/Gannett interviewed by Christy Tanner, Partner in Residence, The Nunatak Group & President, Tanner Media
Gannett focuses on making its content “portable” by offering news, information, entertainment, and lifestyle stories that can assist viewers in some small way. FAST offers an extension of this, but it is also critical to identify how each new distribution channel can best be used to serve the needs of the audience. And, as FAST channels evolve and old school cable continues to erode, Gannett seeks to improve the life of their audiences – either by showing them something useful or by providing information. This session will explore how Gannett is strategically approaching the evolution of FAST to better serve its audiences through this new medium.
These hot topic discussions bring together DCN members to discuss the most important issues impacting their streaming efforts: From creative challenges and product development to churn-reducing marketing strategies, audience dynamics and more. These closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.