Search results for "AI"
OTT Video Consumption Increasing Overall Video Consumption
Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. In its new report, TV Everywhere and the New World of OTT, the research firm reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012.
3 Ways the Digital Newsroom is Evolving
Your area’s local TV station most likely has the dominant news brand in your market and despite their usefulness, hot new devices and clever apps have yet to change that. TV news has the dominant, trusted brand, visual quality, and local star power to retain audiences. But in order to keep that position, TV stations are having to operate in ways that go beyond “traditional.”
Focusing on the Future of Women in Tech
Tech, some would have you believe, has a “woman problem.” However, the problem is much larger: While U.S. Universities are on track to graduate about 400,000 computer science majors by the year 2020, the U.S. Department of Labor predicts that we’ll need about 1 million more than that by then. So whether or not we want to focus on issues of gender, tech has an undeniable people problem.
The Potential Payoff for Podcasts
A certain buzz has been building in the media industry lately. It started getting louder with the ascent of the smash public radio podcast, “Serial,” and it’s since grown into a full-on craze: Podcasts are making a major comeback. Record numbers of people are downloading them and more and more media brands are entering the fray. But the big question is: Will podcasting pay off for publishers?
3 Predictions for Post-GigaOm Tech Publishing
In January, AOL shuttered both Joystiq and TUAW, combining both sites with Engadget. In February, ReadWrite was sold off by SAY Media. And, most recently, GigaOm abruptly stopped publishing. The shutdown was so sudden that many of its reporters were still covering the launch of Apple Watch when they received word. Each of these situations is unique, of course, but they demonstrate some of the challenges inherent to tech publishing today. To survive, publishers have to recognize the direction the industry is headed.
Inside DCN’s Next Conversation: Talent Talk
As busy media executives we often find ourselves heads down, getting the work done and facing each new challenge as it arises. But to really get somewhere, we need to save some time to think about what’s next and to find places and people that encourage that future focus. Co-hosted by Digiday Editor-in-Chief Brian Morrissey and DCN CEO Jason Kint, Digital Content Next held its first “The Next Conversation dinner.” The discussion included a mix of some of the most forward-thinking minds in the digital media industry. Our first segment in this three-part video series covers culture and talent with dinner guests advising to look for smart people you like, who fit your brand and who have diverse experience.
Data-Driven Marketers Diversify Across Channels
The Modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media according to the DMA’s 2015 Response Rate Report. DMA’s research found that 65% of respondents use two or more media types in their marketing campaigns, with 44% reporting they use three or more.
Pew Offers Insights into Smartphone Users and Usage
Nearly two-thirds of Americans are now smartphone owners. And for many, these devices are a key entry point to the online world according to Pew Internet and Life’s latest research on US Smartphone Use. The report offers “A Portrait of Smartphone Ownership” and an examination of “Usage and Attitudes Toward Smartphones,” along with an innovative approach to analyzing smartphone usage called “A Week in the Life.”
Three Tech Day Takeaways
At our Digital Content Next members-only Tech Day, held April 2 at the Time and Life building in NYC, topics included dealing with cyber security threats, how to make decisions about moving into the Hybrid Cloud and how to respond to the challenges brought on by viewability and ad blocking. This event brought together senior-level technology executives from our member companies to learn, network and share common experiences from their respective – and sometimes very different – businesses among them Slate, CBS Interactive, AP, Forbes, About.com, Everyday Health, and Hearst.
DCN’s Recommended Reading: Week of April 2, 2015
Click to see all our recommended industry reads.
Marketer Perceptions of Mobile Advertising
More than three-quarters (76%) of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically, according to a new study commissioned the IAB’s Mobile Marketing Center of Excellence and conducted by Ovum.
On Lions and Lambs
We’ll use this space going forward to bring you a quick recap of the month: ICYMI. So let’s take a look back at March, which proved to be a month…