Search results for "AI"
Data-driven design: informing readers’ deeper desires
The emergence of data as a publisher’s new best friend in answering those questions is a compelling development, provided publishers have the tools and teams to act on this new information. Understanding audience behavior and patterns can inform everything from the way that editors plan and program content to the new products publishers build (or, just as importantly, don’t build).
comScore Looks at Shifts in Digital Consumer Behavior
comScore has released its 2015 U.S. Digital Future in Focus. The report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.
What’s Not to Like about Facebook’s Content Play
By now, you’ve probably heard the news that Facebook is in talks with a select set of media companies about the possibility of publishing their original content directly inside the social network’s platform. Given the prominence of the companies that have taken seats around the negotiating table, the implications are clear: Facebook has already beaten you in your own business.
Mobile Ad Spend to Overtake Desktop by End of 2015
Mobile advertising will soon capture the majority of digital ad spend, according to a new report from Marin Software, provider of a cross-channel performance advertising cloud. Driven by rapid consumer…
All You and Health Partner with eMeals to Do the Meal Planning For You
Time Inc.’s All You and Health brands have partnered with eMeals to deliver weekly meal plans. Clare McHugh, Group Editor, All You and Health says that her team is always on the lookout for new ways to provide content that their audiences will find useful and McHugh says they immediately saw an opportunity to deliver something readers would find truly beneficial.
How Promiscuous Should Publishers Get with Content on Social?
The mantra for digital has always been to serve the news and information where people are, on their schedules, when they want it. So the question now is how far should publishers go to serve them? Some publishers are pushing the envelope, figuring that creating original content on social media will bring in more attention, more eyeballs and perhaps more chance to distribute native ads—even if that flies in the face of so many social media editors.
DCN’s Recommended Reading: Week of March 26, 2015
TechCrunch: Media Tech And Venture Capital (5 min read) Poynter: How Vox Media gets readers to share on Facebook (3 min read) INMA: Think all news media companies have the same value proposition?…
Investigation Discovery Debut Podcast Goes Deeper into the Mind of a Murderer
“I wouldn’t be telling the truth if I said Serial had nothing to do with our decision to start with this podcast,” says Kevin Bennett, general manager for Investigation Discovery of the channel’s first foray into podcasting. To coincide with the release of its new series, Mind of a Murderer this month, ID has released a companion podcast narrated by the television show’s host, renowned criminal psychologist and trial consultant Dr. Michelle Ward.
Virtual Reality Gives Saturday Night Live Viewers—and NBC—a New Perspective
When the producers of Saturday Night Live think your idea is a bit crazy, maybe you should think again. On the other hand, maybe you should just agree that it is crazy—but in a good way. Vice President of Digital NBC Entertainment, Michael Scogin has been interested in the potential of virtual reality for quite some time and was looking for an opportunity to create a VR experience with televised content. Scogin pitched the idea of leveraging VR for Saturday Night Live’s 40th Anniversary Special. They embraced the idea “in the spirit of innovation and experimentation SNL is known for.”
DCN’s Recommended Reading: Week of March 19, 2015
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Between Consumers, Innovators and Open Internet, FCC Chooses All of the Above
Last week, the FCC released the details of its Net Neutrality order. Looking past the sound bites from both sides of this debate, the FCC appears to have a struck a delicate balance that will ensure consumers can continue to enjoy access to the digital content and experiences they love and, at the same time, preserve the ability of current and future content creators to innovate.