Search results for "AI"
How Millennials Get News
Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined according to a new report by the Media Insight Project, a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.
Behind the Scenes of National Geographic’s Killing Jesus Digital Strategy
For better or worse, history does have a way of repeating itself. In the case of National Geographic’s “Killing” documentary series—based upon Bill O’Reilly and Martin Dugard’s books Killing Lincoln and Killing Kennedy—creating a robust complementary digital experience is a strategy that has worked well in the past, and one National Geographic plans to repeat with the latest addition to the series: Killing Jesus.
On-Demand Streaming Audiences Signify Opportunities and Challenges
According to Nielsen’s newly released Total Audience Report (Q4 2014), consumers’ time and attention around media is in flux. Increased video viewing on digital platforms to both native digital content…
Building a Business Case for Keeping Comments Sections
There was a time when online comments below stories enhanced and strengthened the stories with added commentary, smart insights and timely corrections from readers. Unfortunately, that only lasted until the first ad hominem attacks came. Then spammers. Then outright harassment. So publishers are torn between wanting to keep readers engaged (and on the site) or streamlining operations and content so they don’t get pulled down into the swamp of trolls.
DCN’s Recommended Reading: Week of March 12, 2015
Click to see all our recommended industry reads.
Sharethrough Takes A Neuroscience Perspective to Look at Mobile Native Advertising
Sharethrough, a software company that enables leading websites and apps to manage their in-feed, native ads, commissioned a study from Nielsen to determine how consumers visually process mobile ads. What’s interesting about this particular study is that instead of the usual survey-based research, it applied eye tracking and neuroscience—the study of subconscious reactions in the brain—to mobile advertising.
AccuWeather Predicts a Sunny Future for Wearables and the IOT
When David Mitchell joined AccuWeather eight years ago, he had responsibility for all of the company’s digital platforms, which at the time meant anemphasis on mobile. Now, as the Vice President of Digital Media, Emerging Platforms, he’s heading up a team focused on the (new) future. , Mitchell and his team are exploring the myriad opportunities presented by the ability to connect current and historical weather data to all of the rich contextual data that is now being collected through wearables and the Internet of Things.
Collective Patents its Cross-platform Targeting Technology
Collective, Inc. has been granted a patent for its technology that targets online advertisements to consumers based on their TV viewing habits by anonymously linking linear television data to digital across multiple screens. They filed for the patent in 2011 when they launched TV Accelerator, and CEO Joe Apprendi describes the four years since as “pretty interesting” given the industry’s increasing desire for cross-platform measurement in that time.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Pew Looks at Local News in a Digital Age
The Pew Research Center has just released its latest report, “Local News in a Digital Age,” which examines the information streams in three news environments across the United States: Denver CO Macon, GA and Sioux City, IA to examine issues such as race and ethnic factors, local news interest, and digital differences across local communities.
How Kids’ Media Palate Changes as They Age
A Nielsen analysis found that as young viewers cognitively and developmentally change, so too do their cross-platform habits. According to Nielsen, kids’ media consumption across age ranges is akin to transitioning…
CBS Interactive Unveils its Custom Content Studio: Studio 61
The number of US digital video viewers is predicted to hit 204.2 million this year. Add to that the fact that than half of marketing professionals believe that video is…