Search results for "AI"
Nielsen Acquires Ad Tech Company, eXelate
According to a Nielsen statement Nielsen [has] announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of…
Why The Future of Data Journalism Is… Less Data
photo credit: r2hox “Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight…
Podcasting Sounds Like a Big Opportunity to Slate
For a while there, it looked like Podcasting was fated to be little more than a format road-fork in the ever-expanding digital media landscape. However Slate continued to invest in podcasting over the years, experiencing steady audience and revenue growth. Now, Slate has announced the launch of Panoply, its new podcast network for media brands, authors, personalities, and premier organizations.
The President’s Proposed Consumer Bill of Rights Moves the Conversation in the Right Direction
Last week, the President publicly unveiled a proposed Consumer Privacy Bill of Rights. While the bill language needs some work, the President and his team should be applauded for introducing some good concepts that would improve consumer privacy.
Unbridled Tracking and Ad Blocking: Connect the Dots
Last week, I had the pleasure of kicking off the Op/Ed event with a talk called “The Profitable Publisher: Unification & Survival.” As part of my presentation, I shared a couple of charts that caused a bit of a stir among the audience of media execs charged with leading their organizations digital media ad sales businesses.
With its Prevention.com Relaunch, Rodale Shows Off its New Flexible Core
Readers of Prevention.com know that improving your flexibility offers wide-ranging and long-term benefits to one’s health. And according to Beth Buehler, SVP of Digital Operations for Prevention parent Rodale, flexibility…
Tweets Can’t be Measured by Clicks Alone
How are we to judge social juggernauts such as Twitter anyway? If we go by Wall Street, the longtime microblogging service is a miserable failure for having “just” 288 million active users at the end of 2014. A lot of publishers would give their left arm for that kind of massive engagement. However it’s important to remember that the frustration with Twitter engagement and branding is different for different users.
DCN’s Recommended Reading: Week of February 26, 2015
Click to see all our recommended industry reads.
Digital a Major Factor in 5.9% Uptick in UK Ad Market
The UK ad market saw steady growth in 2014 largely thanks to digital media’s +15.5% increase over the period, according to Standard Media Index (SMI), which reports on actual spend…
The AP and PodcastOne Partner to Offer Dynamic News Via Podcasts
Podcasting is definitely making a comeback. But like so many things digital, podcasting isn’t a one-size-fits-all opportunity. While many individuals and organizations are posting podcasts on their own sites, others opt to participate in podcast networks. The Associated Press is taking the latter route, getting into the resurgent podcasting game while remaining true to its brand: a trusted source of independent news and information licensed by media outlets of all kinds.
Agencies Find Digital Video Effective, Particularly for Targeting
For the past several years, The research team at BrightRoll (a vendor of video ad automation software) has surveyed agencies to reveal trends and topics that deserve more attention. They look at how agencies are allocating media budgets, how RFPs are changing, frequently used success metrics, etc.
Vivaki Trades in its Trading Desk for Integrated Operations
In a quiet announcement leading into President’s Day weekend Vivaki disclosed a restructuring of its Audience on Demand (AOD) trading desk. The agency reassigned 120 employees to individual Publicis agencies. Vivaki’s stated goal of the restructure to increase integration as well as to comply with the client request of eliminating the “black box” veil of the agency trading desk (ATD) model—but it is likely to cause other ripples of effect in the industry.