Search results for "AI"
Exploring the Internet of Things in 5 charts
According to Forbes, a new rule for the future is going to be, “anything that can be connected, will be connected.” Given the widespread availability of broadband internet, ever more devices are being created with built in Wi-Fi and sensors. Today, just about anything with a power switch can be connected to the internet—with all of the context, content and data that comes along with it.
Ad Blocking: fear vs. reality
It was reported by Adobe that “The global loss of ad dollars due to ad-blocking software is an estimated $21.88 billion and $10.78 billion in the U.S. alone”. It’s an alarming statement, but it is not accurate. Here’s why: there was nothing “lost”. Without ad blockers, the market for advertising doesn’t grow by $22 billion. No incremental money will be spent by marketers at all just because more supply of inventory is added. However, the rise of Ad Blocking is real and certain to increase, but I don’t believe its impact on ad investment in online media will play out in the way that people fear.
Instant messaging use rises as more people opt for closed platforms
The popularity of instant messaging (IM) has soared over the past year, with a 12% uplift in daily usage as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and Viber. Over half of internet users worldwide (55%) are now using instant messaging every day, while 76% are using it on a weekly basis, according to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS.
Sports fans are twice as likely to watch sports on TV than on the Internet
Television is still the primary and preferred platform for viewing sports reports Frank N. Magid Associates in their study conducted for ONE World Sports. In fact more than three-quarters of sports fans (77%) stated that they often (“often” or “every chance I get”) watch sports on television versus 37% of sports fans that stated they often watch sports streamed online.
Who’s winning at sports content?
It is generally recognized that good storytelling is not the exclusive domain of media professionals. Today, great stories come as readily from consumers and brands. Digital Content Next CEO Jason Kint led a panel of diverse—and talented—sports storytellers: Morgan Flatley CMO of Gatorade & Propel, PepsiCo; Jaymee Messler, President of The Players’ Tribune; Adrienne Lofton SVP, Global Brand Marketing of Under Armour; and Lisa Baird CMO of the US Olympic Committee. What emerged was a picture of brand-audience relationships and a marketers’ desire to create distinct content experiences that are brand, channel and—above all–consumer-centric.
Wearable developers say biggest challenge is lack of information on consumer usage
Two-thirds of wearable app developers reported that the greatest challenge they faced as first movers was the lack of information and research available on how, when, and for what consumers…
Fake traffic, bots and a chance for publishers to stand out
It’s one of the Internet’s biggest open secrets, and, thanks to a new expose by Bloomberg Business, it’s finally getting its much-deserved 15 minutes of fame: The online advertising industry, keen to consistently reach more and more eyeballs, is actually serving a big chunk of ads to bots and other non-human traffic. Around one-third, or 36%, of all web traffic is fake, according to a report last year by the Internet Advertising Bureau. But there is a critical difference regarding which publishers are affected most.
DCN’s recommended reading: week of October 1, 2015
Our recommended reads from around the web: Bloomberg: How much of your audience is fake? (22 min read) Doc Searls: Beyond ad blocking — the biggest boycott in human history…
Digital news audiences shift to mobile as platform widens margin vs. desktop
The rise of mobile among digital news audiences has been swift and relentless, and in just the past half year has gone from being neck-and-neck with desktop audiences to nearly 50% greater. How has mobile been able to surge ahead so quickly, and what are the implications for digital media economics as audiences shift?
Two out of every three digital minutes are spent on mobile
Consumers’ digital usage continues to increase its concentration in mobile. According to comScore’s 2015 Mobile App Report, mobile phones now account for two out of every three digital minutes or 62% of time spent online, up from 51% in 2013. In contrast desktop usage only accounts for 38% of digital time, down from 49% two years ago. Further, mobile users spend more than 44% of their digital time using smartphone apps.
2015 DCN Bot Benchmark Report: What makes a publisher premium
The 2015 DCN Bot Benchmark Report: What Makes a Publisher Premium, conducted with digital advertising security company White Ops, examines bots in advertising traffic across 32 DCN premium publisher sites. This 32 page groundbreaking Report offers insights into ways in which the industry can contribute to solutions. Areas covered in the Report include display inventory, video inventory, viewability, traffic sourcing and retargeting, audience development and content policies, bot sources, malware, impact of current events, usage patterns, false positives and much more.
Digital Content Next and White Ops Release Benchmark Report on Bot Fraud in Premium Publishing
Report finds 89% less bot traffic in video impressions and 75% less in standard display impressions when buying direct from premium publishers New York, NY—(September 28, 2015)—Digital Content Next (DCN),…