Search results for "AI"
Consumers cannot tell online native ads and editorial content apart
Consumers cannot distinguish online native advertising from online editorial content according to a research study conducted by assistant professors Bartosz W. Wojdynski and Nathaniel J. Evans from the University of Georgia Grady College of Journalism and Mass Communication. Their research included two separate studies to assess consumers’ recognition of paid advertising content.
Is your data leaking?
We hear a lot about ad blocking and ad fraud, but surprisingly little about data leakage, the underlying problem that feeds both. So what is data leakage, anyway?
2015 DCN Consumer Ad Block Report
The 2015 DCN Consumer Ad Block Report explores the increasing threat posed by ad blocking software. The Report examines consumer attitudes toward ad blocking software, finding that 33% of U.S….
‘Traditional sources’ dominate UK news consumers’ online favorites
Ofcom’s 2015 research examines news consumption across the four main platforms: television, radio, print and online. The report details various findings relating to the consumption of news: the sources and platforms…
DCN hosts fireside chat with FTC Commissioner Brill on lessons learned from Ad Blocking (video)
There is, it appears, a common thread between consumers clearing cookies to protect privacy, that moved on to the desire for a Do Not Track browser option, to what we now see: consumers opting out of advertising entirely through ad blocking. This progression offers a great encapsulation of how the notion of privacy has changed, according to Brill.
DCN hosts high-level discussion on lessons learned from Ad Blocking (video)
Below are summaries and video of Part 1 and 2 of DCN’s “The Consumer Rules: Lessons From Ad Blocking” event, held December 16, 2015 at the Newseum in Washington D.C. Part…
Breaking down Google’s AMP rollout for publishers
Google’s dominant hold over mobile (and desktop) search means that anytime it makes an announcement that can potentially influence how often and the format in which consumers see your content,…
Facebook plays nice with updates to Instant Articles
Publishers complained, and Facebook listened. While the launch of Facebook’s Instant Articles brought some fear and loathing that the social media giant would grab control of content distribution, the reality…
Explosive digital video growth in 2015 spawned unprecedented opportunities
Digital ad spend in the U.S. is projected to top $58 billion this year and $93 billion by 2019, according to eMarketer. Much of that growth is coming from digital video, with the category poised to absorb significant television ad spend. Digital video is on an explosive growth track, showing no signs of slowing – more dollars continue to pile into video and new opportunities are emerging. Yet, with unprecedented growth comes unprecedented challenges, and many are beginning to realize just how truly disruptive digital video will be.
Consumers rethink their pay-TV options
Stable subscriber counts for pay-TV services were once assurance for cable and satellite operators. Business is quite different these days. Consumers are now canceling or reducing their pay-TV subscription plans and opting for on-demand streaming. MoffettNathanson, a research and investment information firm, reports that US pay-TV services lost nearly a million subscribers across both Q2 and Q3 combined.
With Lifestyle Studios launch, Scripps makes its multi-platform plans clear
Well known for its stable of popular lifestyle television media channels such as HGTV, Food Network, and Travel Channel, Scripps Network Interactive has been hard at work bolstering its digital presence with ongoing investments in its menu of original programming for Ulive. Now, after what Scripps Lifestyle Studios SVP and GM Vikki Neil describes as a year of intensive reorganization, resourcing and future-centric thinking, the company has debuted Scripps Lifestyle Studios, a new business division designed to drive digital content innovation and advertising solutions.
It’s time to start thinking about inventory quality data as an asset, rather than a liability
For years, viewability and ad fraud have created fear that incorporating them into the workflow would diminish inventory value and make certain impressions impossible to sell. While many have begrudgingly accepted that media quality monitoring has become table stakes for doing business with most reputable advertisers, few are using their data to its fullest potential.