Search results for "AI"
Ad blocking: It might be time for an FTC assist
This week, we released our 2015 DCN Ad Blocking Report which shows that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months. Coupled with research by Adobe and PageFair that showed a 41% increase in the use of ad blocking from 2014 Q2 to 2015 Q2 it’s clear we’re seeing a steady, significant rise in consumers using ad blocking software.
DCN’s recommended reading: week of December 10, 2015
Our recommended reads from around the web: Fortune: New Firefox App Makes Websites Load Like Lightning (2 min read) MediaBriefing: When does aggregation cross the line into theft? (4 min…
Digital Content Next Research Indicates 33% of Consumers Likely to Try Ad Blocking Software in Next Three Months
May translate into another 9% new ad blocker installs New York, NY—(December 9, 2015)—Digital Content Next (DCN) today released findings from their 2015 DCN Consumer Ad Block Report, research that…
The Consumer Rules: Lessons from Ad Blocking
This event is open to selected invitees and press only. If you’re interested in attending, please contact Chris Pedigo, SVP of Government Affairs, at [email protected]. An interactive discussion on the…
Content marketing, ad blocking and other trends that rocked digital publishing in 2015
2015 was as existential as they come for digital media and advertising. Some of the biggest stories that captivated the industry represented tough questions that have been brewing for years but are no longer avoidable. So which of these stories captivated the industry? We analyzed 5,600 articles from industry trades that were published between Jan. 01 — Nov. 11, and the approximately 4 million resulting page views to determine which topics resonated most, and when.
3 ways to sell your big brand to tech talent
I’m not a betting woman. Why, you ask? Well for one thing, I’ve lost enough to know better. I’ve also realized that the reason I continue to lose is because I have trouble making a bet on the long shot. Having spent the last 7 plus years analyzing data, it doesn’t always make sense to me how the underdog comes out on top when the numbers just don’t add up. I haven’t quite figured out the method to the gambling madness and frankly, I don’t have the stomach to keep trying.
The rise of “homeless” media
We could soon see the emergence of a new wave of publishers that don’t require home pages or apps; their sole purpose is to syndicate content through different channels and social platforms. Since the advent of the Internet, publishers have been trying to leverage distribution channels — such as social media networks — to drive traffic to their own websites. Now, though, content can be hosted and monetized on these third-party platforms through services including Facebook’s Instant Articles or Snapchat’s Discover. As such, we can see the emergence of a new wave of “homeless” media companies that don’t require a home page; their sole purpose is to syndicate content.
Growth of the native digital experience
Generation #hashtag is definitely changing the way we consume content. These consumers, regardless of their age, prefer native digital content, that is content and services designed and distributed exclusively through digital (includes mobile) channels. This generation now accounts for half of the entertainment audience (47%) and more than a third of the audience for online services (37%) and publishing (34%) according to Bain Company’s annual research study conducted among 7,000 consumers in 10 countries.
The rise of VR for immersive storytelling and advertising
Bearing witness has been one of the essential boons for journalists when it comes to delivering stories few have access to: “I’m there, you’re not, let me tell you about it,” is one such adage that comes to mind. But with the rise of cameras that can record a scene in 360-degrees, stereoscopic video (which creates depth) and a new generation of headsets accessible to consumers, the ascent of VR as a new storytelling staple is clear.
DCN’s recommended reading: week of December 3, 2015
Our recommended reads from around the web: WSJ: Outside Voices: I’d Like to Teach the World to Ad Block (4 min read) AdExchanger: If You’ve Got A Problem With Fraud,…
Customer-first strategy reflects—and builds—the power of the brand
Revenue diversification has long been a focus of media organizations but lately, the rise of ad blocking has underscored its importance. All trusted media brands have built enduring relationships with their customers—audiences and advertisers alike—however, developing new revenue streams is not a one-size-fits-all proposition. Publishers contemplating new sources of revenue, must carefully consider options that deepen those customer relationships or fill their new or nascent needs while also protecting the power of their brand.
The unified field theory of IoT
Albert Einstein, noted physicist and author of the only advanced physics equation most people have committed to memory, spent the latter part of his life trying to find a general theory of relativity with electromagnetism. Trying to find a harmony with his earlier success in relativity and the nature of…nearly everything else, he was ultimately unsuccessful despite being ahead of his time. Of course, everything is increasingly connecting through a combination of technology and demand.