Search results for "AI"
Crowdsourcing creates robust audience dialogue
Crowdsourcing is an important way to personalize and engage your audience. The use of crowdsourcing can result in the creation of unique user-generated content or collaborative and social journalism. To provide a deeper understanding of crowdsourcing practices, the Tow Center for Digital Journalism at Columbia University conducted detailed interviews, survey-work and case studies to produce its Guide to Crowdsourcing.
INMA surfaces media innovation processes
The International News Media Association (INMA) has released a report highlighting 17 media companies implementing innovation processes to transform their corporate cultures for better outcomes in the Digital Age. Inspired by the road map created at Stanford University’s d.school, How Media Companies Embrace the Process of Innovation aims to surface the best examples of outcome-based design thinking.
Streaming video quality impacts viewer engagement
The quality of the playback experience is a vital consideration for any streaming video provider: viewers abandon quickly, often remember having done so and avoid offending providers in the future,…
Playing poker: betting big on the brand
Brands. Conventional wisdom is that they matter less and less in a world gone digital — that consumer media brands no longer serve as the anchor to media experiences because the tidy packaging that came from a magazine, newspaper or a TV show has been blown up. And what’s been left in its place is an endless stream of content competing for the attention of millions of goldfish swimming in social media. The reality is that, in a world with a multitude of options just a tap away, the brand is more important than ever.
DCN’s recommended reading: week of November 19, 2015
Our recommended reads from around the web: AdExchanger: As Publishers Feel Viewability Crunch, Buyers Promise the Money Will Come (5 min read) Idle Words: The Advertising Bubble (4 min read)…
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Trust in ads triggers action
Traditional media outperforms digital ads (online and mobile) in consumer trust according to The Nielsen Global Trust in Advertising 2015 Study. In fact, TV ads lead all paid media with 63% of global respondents reporting complete or somewhat trust, followed by newspaper (60%) and magazine (58%) ads. Online video ads, the highest rated of digital media advertising, was trusted by less than half of all respondents (48%) and performed below radio and pre-movie ads (each at 54%). (Continue reading)
Millennials consume premium news, and even pay for it
A majority of Millennials regularly consumed paid news content in the last year, whether paid for by themselves or someone else, according to a new study on how Millennials get news conducted by the Media Insight Project, a collaboration between the American Press Institute and The Associated PressNORC Center for Public Affairs Research. Significantly, 40% of Millennials personally paid for news. This study is a deeper examination of a nationwide survey conducted in early 2015.
Harvard Business Publishing reimagines its archive as the LeadingEdge learning platform
Harvard Business Publishing reimagines its archive as the LeadingEdge learning platform
The Harvard Business Publishing archive has long offered a wealth of information to organizations that wanted to develop internal training programs or offer content to support the ongoing education of staff. However, this deep well of content was ripe for the functional overhaul that took place over the past year: an “archive reboot” that recently launched as a platform, LeadingEdge.
Personal Data NYC panelists dig in on ad blocking
An Ad blocker is a blunt instrument. They treat all ads the same, regardless of quality, source or context. Arguably, the notion of defining “acceptable ads” could be equally blunt in its application, given the likelihood that such an approach will fail to account for the context in which ads run or how such an acceptable ad system is itself funded. The reality is that the issue of ad blocking is nuanced, as demonstrated by the range of views expressed on a diverse panel on ad blocking hosted by Personal Data NYC (PDNYC) November 11.
How mobile is changing marketing
According to a new study entitled State Of The Industry, How Mobile Is Changing Marketing from Marchex and Digiday, in the five years from 2010 and 2015, time spent on…
DCN’s recommended reading: week of November 12, 2015
Our recommended reads from around the web: Harvard Business Review: Ad Blockers and the Next Chapter of the Internet (8 min read) Kurzgesagt: How Facebook is Stealing Billions of Views…