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Research / Insights on current and emerging industry topics

INMA surfaces media innovation processes

November 24, 2015 | By Research Team—DCN

The International News Media Association (INMA) has released a report highlighting 17 media companies implementing innovation processes to transform their corporate cultures for better outcomes in the Digital Age. Inspired by the road map created at Stanford University’s d.school, How Media Companies Embrace the Process of Innovation aims to surface the best examples of outcome-based design thinking.

The INMA report looks at media company innovation in three ways, providing multiple case studies and specific insights in each area:

1. Innovation as a seedling for ideas. Case Study Subjects/Key Takeaway include:

• The Dallas Morning News/Organic Growth Strategy Leads to Launch of 6 Revenue-Generating Initiatives
• The Economist/Editorial-led Development Team Changes Innovation Internally
• Gannett/Innovation Grants Give Employees: Space for New Product Incubation
• La Presse/Lab Days Allow Digital Team to Innovate for a Day

2. Connecting your brand to innovation. Case Study Subjects/Key Takeaway include:

• Chicago Tribune/ Blue Sky Innovation Programme Engages Local Thought Leaders
• The Irish Times/Start-Up Incubator Fusion Responds to Advertiser Needs
• Sanoma Oyj/ Innovation Begins With an Entrepreneurial Spirit in the SanomaLab

3. Innovation as a cultural accelerator. Case Study Subjects/Key Takeaway include:

• El Colombiano/ ECOlab Innovation Laboratory Reinvents Company from Web Site to Company Culture
• Die Welt/ From “Print-Only” to “Digital-to-Print”
• Expressen/ Social Media Desk Creates Viral Journalism for a Younger Audience
• Fairfax Media/ “Evolving Our Workplace” Brings Innovation to the Workplace Structure
• Independent News & Media/ Legacy Company Comes “Home,” Achieves 4 Transformation Goals
• MittMedia/ FutureWorks Initiative Accelerates Innovation Through Shared Leadership
• Storyful/ Social News Agency Builds on the Tools News Corp’s Buyout Offers
• The Times of India/ Times of Innovation Programme Seeks, Values Disruption


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