Search results for "AI"
Will streaming help interactive tv ads stick?
TV ads have always been decried as a format of the past, rarely targeted or personalized. But interactive TV ads offer the potential for demonstrable viewer engagement and feedback. And that’s the promise of Hulu’s new deal with TrueX, a unit of 21st Century Fox. Using technology from TrueX, Hulu will give viewers of Fox shows the option of watching a 30-second “engagement” advertisement instead of the approximately two and a half minutes worth of ads that are sprinkled within an episode.
Time well spent? Inside the FT’s time-based ads sales effort
When it comes to finite resources, perhaps none is so keenly felt as the limited number of hours in the day. And, as more content creators vie for this precious time—across a proliferation of delivery platforms and devices—creators of digital content have steadily seen their online objectives reduced to a frantic race for audience numbers, pageviews and click-throughs. Some leaders in the industry, however, are looking to change the conversation to one where time spent is the metric that matters.
Mobile best practices for native ads
Native advertising, across any platform, is a form of paid media where the ad experience follows the natural form of a publisher’s environment. The ad must be native in creative and in context in which it is placed. When native advertising is done right, the ad fits organically with its surroundings and receives more focus and attention. The MMA Mobile Native Advertising Committee members developed a set of best practices for native ads on mobile to fit in with a publisher’s environment.
Display advertising deserves more credit for inbound phone calls
In its most recent white paper, Marchex set out to determine whether display ads are influential in driving consumers to make purchase-oriented calls. According to The Missing 98%: Why Display Advertising Isn’t Getting the Credit It Deserves, “The advertising technology ecosystem has historically focused on tying display ad exposure to e-commerce purchases, or other online actions such as filling out a lead form or visiting a product web page. However, for most advertisers, the goal of a display advertising campaign is offline, such as an inbound phone call or in-store purchase.”
Digital ad sales up, newspapers too, but tv is another matter
For so long, the narrative on advertising spending has been a major shift toward digital, with print media bearing the brunt of the losses. But recent figures from the Standard Media Index (SMI), which monitors 80% of all U.S. spending mixed things up a bit with digital rising fast (up 29%), but newspapers also rising (up 18%) while TV ad spend slipped 4%. The growth of digital advertising, at least, comes as no surprise. But newspapers had a rare bright spot in the report, and TV is showing some weakness.
Smartphones dominate digital device popularity
Americans have an abundance of devices to choose from to meet their technology needs. Mobile phones have the highest penetration with nine in ten (92%) adults owning either a smartphone or a cellphone. Smartphones have also gain traction with 86% penetration among adults ages 18 – 29 and 83% among adults 30 – 49 reports the Pew Research Center.
What does its new engineering blog say about The Washington Post?
The Washington Post isn’t just investing in innovation, it’s investing in the media innovation ecosystem with the launch of a new engineering blog that provides an inside look at the media company’s development challenges, strategy and tactics. Washington Post Chief Architect, Greg Franczyk, says that his team is tackling problems faced by others in digital media and the new blog offers a place to openly share “what we are doing to solve these problems, so that others can use our ideas, but also give us feedback to improve what we’re doing.”
Consumer marketing preferences differ from common brand marketer practices
Marketers have a slew of on and offline marketing options today. However, according to research from MarketingSherpa, there’s a disconnect between marketer’s preferred practices and consumer preferences. For example, email is the most preferred communication method for consumers to receive regular updates and promotions from companies they are interested in doing business with (60%). Email is also the top brand marketer medium for communicating with consumers at a nearly universal 90%. But differences emerge in how these emails are sent and received.
Edmunds TV makes its OTT debut on Apple TV
When the latest Apple TV went on sale last week, it was well received by reviewers and almost as quickly decried for its potential to disrupt the television ecosystem. While OTT has certainly had an impact on the cable TV business, Apple’s latest foray has the potential to make apps the new must-see TV channel. Apps have opened the door for an increasing number of independent content plays, from the un-bundling of cable to pure play and native digital entrants into the market.
DCN’s recommended reading: week of October 29, 2015
Our recommended reads from around the web: AdAge: The $24 Billion Data Business That Telcos Don’t Want to Talk About (7 min read) Medium: May I Define Your Attention, Please?…
Bot fraud breaches the trust of publisher and advertiser
Tracking digital ad fraud is more essential than ever in the marketplace. Distil Networks offers insight into publisher and advertiser concerns about non-human traffic (bots) and digital ad fraud in their report A Digital Publisher’s Guide to Measuring and Mitigating Non-Human Traffic. The report is based on an online survey among 138 buyers and sellers of digital advertising.
Why I declined to attend the roundtable with AdBlock Plus
Eyeo, the owner of the AdBlock Plus product, has been quietly inviting industry influencers to a roundtable discussion on the future of adblocking. I received, and declined, their invitation and want to publicly explain why I will not attend. First and foremost, adblocking is a consumer-driven challenge to our industry and therefore, as I’ve consistently advocated, solutions to this challenge should be focused on consumer needs.