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Digital Content Next Continues Pace Of Record Growth
CBS’s Christy Tanner and Vox Media’s Marty Moe to serve as Co-Chairs in 2016 MIAMI, Feb. 2, 2016 — Digital Content Next (DCN) today announced additions to its 2016 Board of Directors and Executive…
Crowdfunded journalism growing, but still a drop in the bucket
Crowdfunded journalism continued its growth trend in 2015, but it remains a small slice of the bigger picture, according to a report released last week by the Pew Research Center. The report…
There’s more than one way to succeed at digital
Back in the 1990s in the early days of the World Wide Web, media companies created websites, sensing that distribution was changing, even if they didn’t completely understand it. At the time that meant creating content for print or broadcast and then after some period of time dumping it onto the website. Today, those delivery silos are gone and editorial and product work side by side in a symbiotic relationship, moving the content wherever it needs to be in whatever format makes most sense.
DCN’s recommended reading: week of January 28, 2016
Our recommended reads from around the web: Ad Age: Google’s Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns (6 min read) Yahoo! Finance: Apple plans to offer…
Online ad fraud continues to plague industry
Non-human traffic continues to drive digital ad fraud at a significant cost to marketers. While overall fraud levels are unchanged from a year ago, digital advertising spend globally is estimated to grow by 15% increasing the advertiser loss to $7.2 billion in 2016 from $6.3 billion last year, according to the Association of National Advertisers (ANA) in their newly released report with White Ops, a cyber security firm.
Q&A: Gilles Raymond, News Republic Founder and CEO
Mobile Analyst Peggy Anne Salz catches up with Gilles Raymond, News Republic Founder and CEO, to map the developments since 2008, when his company sparked a global news revolution by giving the power of information back to the people — completely ad-supported and enabled by mobile technology.
Advertisers direct ad spending towards higher-quality inventory with better targeting
Industry leading stakeholders have set out to eradicate suspect impressions on a global level throughout the past year, and premium publishers and advertisers have begun to feel the impact of this industry shift to quality. Our Q4 2015 Quarterly Mobile Index (QMI) report, released today, shows that advertisers are directing ad spending towards higher-quality inventory with better targeting. As a result, premium publishers are garnering higher prices for their inventory and attracting more mobile ad spending.
What Taylor Swift taught this non-millennial about engagement
I am not a millennial. But, I can’t escape them as a marketer. The lion’s share of my co-workers are millennials, and every brand I touch wants to figure out…
Can smart TVs get smarter?
The promise of the “smart TV” is that it will do much more than just provide a guide for channels—that it can personalize our experience, serve up the channels we want, connect us to the Internet, add in streaming options and more. And the more connected it becomes, the more chance for advertisers and publishers to target users with messages and content.
DCN’s recommended reading: week of January 21, 2016
Our recommended reads from around the web: WSJ: Bogus Web Traffic Continues to Plague the Ad Business (3 min read) S+B: A Strategist’s Guide to Blockchain (21 min read) Digiday:…
Q&A with Jack Essig, SVP, Publisher & Chief Revenue Officer, Hearst Men’s Group
Jack Essig, SVP, publisher & chief revenue officer, Hearst Men’s Group talks new initiatives, advertising partners and the group’s booth at the 2016 North American International Auto Show.
Is the digital revolution making a positive impact worldwide?
A new World Bank report says that while the internet, mobile phones and other digital technologies are spreading rapidly throughout the developing world, the anticipated digital dividends of higher growth, more jobs, and better public services have fallen short of expectations, and 60% of the world’s population remains excluded from the ever-expanding digital economy.