Search results for "AI"
DCN’s recommended reading: week of February 18, 2016
Our recommended reads from around the web: WSJ: Facebook’s Video Tactics are Underhanded, YouTuber Casey Neistat Says (5 min read) WSJ: Facebook’s Instant Articles Advertising Fixes Win Over Publishers (4…
The case for context
Given that digital advertising on the wider web is the least trusted form of advertising and that increasing numbers of consumers are boycotting it altogether, context is key. For advertisers and publishers, delivering relevant advertising within an appropriate context is going to rise in value. But, just as importantly, context is key to meeting consumer expectations.
Ad blockers are the new premium target audience
Marketers are focusing on a newly valued audience segment know as ad blockers. Consumers using ad blocking software tend to be more tech savvy and in the millennial age range. According to a new report published by the International News Media Association (INMA), this premium audience segment offers a new opportunity for advertisers to engage with consumers who care and interact with valued advertisements.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Broadcast radio increasing focus on digital sales
The radio industry grew its digital ad revenue 11.4% last year, to $550.8 million, and is poised to grow even faster this year, according to a comprehensive study conducted by Borrell Associates on behalf of the Radio Advertising Bureau. The Benchmarking: Local Radio Stations’ Online Revenues report states that digital advertising will account for 6.5% of station revenue by the end of 2016, a full point above what it was in 2015.
Content and commerce: just how related are they?
We’re constantly clicking in and out of content. Just about every search result that isn’t an ad points to an article containing the information we seek. The article itself is surrounded by even more links pointing to more content. Our social feeds are basically news feeds, at this point. The sites we visit out of habit usually include a few blogs. Somehow, at some point during the day, we end up on YouTube. And I haven’t even mentioned “Netflix and chill” or Spotify.
DCN’s recommended reading: week of February 11, 2016
Our recommended reads from around the web OmMalik: Nothing Is Free, Not Even Facebook Free Basics (4 min read) Ad Age: Facebook’s iOS Glitch Caused ComScore to Overestimate Time Spent…
A tale of two legacy brands: The New York Times & Yahoo
We all know the narrative that older media brands are struggling to reinvent themselves for the digital age, while upstarts have the advantage of being “digital natives” with no legacy burden. But what about the older “digital native” brands such as AOL and Yahoo? Looks like they might end up having an even more difficult road ahead.
Moving past the ad blocking arms race and back to the consumer
Ad blocking has forced the publishing industry to rethink its reliance on advertising, and several digital publishers have incorporated ecommerce and affiliate links as a way to diversify their revenue streams. Now, those same ecommerce links, previously considered immune to ad blockers, are the “latest unlikely casualty of ad blocking,” according to a recent article from Digiday.
The future of media depends on great consumer experiences
With audiences widely dispersed among mobile and social apps – and, soon, virtual reality and augmented reality experiences– publishers who want to thrive must both follow consumers where they want to go and meet them on their own terms. These were a couple of the themes that emerged from the wide-ranging conversations at DCN’s annual members-only Next: Summit held February 1-3 in Miami. DCN members met to explore content and business models given that consumption patterns are constantly changing, many consumers are actively avoiding advertising, and digital intermediaries are extracting much of the value out of the publishing economy.
Digital Content Next to help propel growth of nonprofit digital media and journalism organizations with $156,250 from Knight Foundation
Digital Content Next will offer new memberships to nonprofit online news organizations and other promising journalism and online content publishers. Supported by $156,250 from the John S. and James L. Knight…
Top 10 social video trends for 2016
The top social video trends for 2016 as predicted by Unruly, a video-ad technology company: This year proves to be quite a competitive year, both domestically and globally, with the…
