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The majority of smartphone users are still getting news from traditional media sources
The latest 2015 RJI Mobile Media News Consumption Survey also reported the local television news as the most popular “old” media source with more than half (55%) of smartphone respondents saying they frequently or very frequently used in the past week.
$66 billion isn’t just for TV advertising anymore
It’s no secret that investment in TV advertising is declining, with brands allocating more dollars to digital ad spend. This represents a huge opportunity for digital media. Marketers are looking to re-allocate ad spend, set a cross-platform strategy, and re-purpose video content online. Linear TV ad spending is projected at $66 billion in 2016 – but $1.5 billion already shifted from TV to digital in 2015.
TV everywhere consumption shifting to connected devices
Although Apple’s iOS operating system still sees the bulk of TV Everywhere (TVE) authentications, new analysis from Adobe Digital Index (ADI) shows TVE consumption slowly moving toward connected devices, such as Apple TV and Roku. According to ADI’s “Q4 Digital Video Benchmark” report, iOS share of TVE decreased 20% year over year (YoY), while connected devices saw 31% growth.
Content Everywhere 2016 – Managing Multi-Channel Distribution
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Google, Twitter, Apple, Snapchat, Facebook (and undoubtedly more to…
DCN Mobile Breakfast 2016
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. A great mobile experience demands fast-loading pages, something the…
Perspective of premium publishers: privacy rules for broadband providers
On Friday, February 26, Jason Kint, CEO of DCN, wrote to Federal Communications Commission (FCC) Chairman Tom Wheeler to lay out the perspective of premium publishers with regard to their…
Beyond the ‘valleys and alleys’ to find media innovation
Today, most of us view Silicon Valley and Alley as the hubs of disruptive technology and the successful start-ups born and raised there as the leaders in a quickly evolving industry that will continue to revolutionize the world. But history reminds us that often, some of the most impactful ideas — specifically, those in the journalism and media industry — were inspired and developed not in valleys or alleys, but in ivory towers (aka universities).
DCN’s recommended reading: week of February 25, 2016
Our picks of the must-read stories from around the web.
Does Snapchat have what it takes to become an ad powerhouse?
Snapchat has gone from being a strange ephemeral video platform for teens to send sexy shots, to a walled garden of content where publishers and brands can reach millions with short-form content. With a user base of 100 million, and video views in the billions, it’s no wonder that Snapchat’s ad business is growing as fast as the company itself. But can Snapchat become a transformative platform for mobile advertising, as Facebook has, or is it just a flash in the pan?
Inside AccuWeather’s hyper-local, global weather outlook
Weather: The universal conversation starter. Weather may well top the list of daily content go-tos worldwide. Perhaps because it has global and local implications. Steve Smith, president of digital media for Accuweather knows the challenges presented by the company’s continued global expansion: Accuweather has a global audience of 1.5 billion and two thirds of them are outside the U.S. “While a lot of people talk about ‘going global’, we’ve been living it.”
Editorial analytics sharpen newsrooms’ focus
News organizations everywhere are competing for attention. In a continuously-changing media environment, journalists are challenged more than ever before to connect to their audiences. In its report, the Digital News Project 2016, Reuters Institute examined how news organizations, across Europe and the United States analyze their audiences’ behaviors in order to inform and develop their editorial voices.
NewsON: delivering local news anywhere, anytime
The proliferation of news sources and changing consumption patterns has created issues for content companies and consumers alike. Certainly, it increases competition. But it also causes quality issues, as it can be difficult to find trusted and reliable information, particularly for an audience unlikely to sit down to watch the evening news every night at six.