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Google, Twitter, Apple, Snapchat, Facebook (and undoubtedly more to come) are controlling more of the media ecosystem than ever before. Their power — owning the connection point with the large number of consumers who are finding their news and entertainment today on social platforms — is only growing. Pew reports that more than 40 percent of US adults get their news from Facebook and an American Press Institute study notes that 88 percent of Millennials get news from Facebook. Is social distribution an unprecedented opportunity for publishers or simply unavoidable?
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