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The majority of smartphone users are still getting news from traditional media sources

March 2, 2016 | By Rande Price, Research VP – DCN

Nearly three-quarters (72%) of adult smartphone owners in the U.S. reported that they still get their news and information frequently or very frequently from at least one traditional source like the television news or the printed newspapers.

The latest 2015 RJI Mobile Media News Consumption Survey also reported the local television news as the most popular “old” media source with more than half (55%) of smartphone respondents saying they frequently or very frequently used in the past week. Network television news ranked second at 49%, followed by printed local newspapers at 36%. While the percentages of each “old” media source varied, usage of at least one “old” media source was relatively consistent across all demographics:

  • 67% of adults 18-24;
  • 75% of adults
  • 69% of adults 35-44, 79% of adults 45-54;
  • 69% of adults 55-64; and
  • 70% of adults 65 plus used at least one “old” media source.

Additionally, just under one-third (33%) of adult smartphone owners said they had followed news stories frequently or very frequently on their smartphones in the past seven days. Smartphone owners are also actively engaged in social networking. In fact, 49% reported they interacted on social media platforms and 24% stated they shared news stories using their smartphones.

The report provides a good understanding of consumer preference and the power of a multi-platform news operation, offering both quality news and information and the ability for a more dynamic interaction.

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