Search results for "AI"
The evolution of technology and the unchanging need for press freedom
Another day, another outlandish campaign promise from Donald Trump. With bulldozing, blustering candidates like Trump, robust protections for the freedom of the press are more important than ever.
DCN’s recommended reading: week of March 17, 2016
Our recommended reads from around the web: The Verge: A year ago, FCC Chairman Tom Wheeler saved the internet. In this exclusive interview, he tells us what’s next (20 min…
Q&A: Kamo Asatryan, Primer CEO and Co-Founder
On mobile apps, consumers expect a personal and streamlined experience— but it has been extremely difficult for companies to tailor the customer experience. Enter Primer, a startup that has developed technology that enables companies to instantly deploy native screens personalized for every new user and where they are in the journey. Peggy Anne Salz — mobile analyst, nine-time author and Content Marketing Strategist at MobileGroove — interviews Kamo Asatryan, Primer CEO and Co-Founder to gain insight into mobile pain points and how his company is addressing them.
US and global consumer spending on media content and technology continues to rise
US and global consumer spending on media content and technology rose 6.8% in 2015, decelerating from 7.8% growth in 2014, as spending on legacy internet media—including PCs, broadband and pure-play online content—slowed markedly due to the worldwide shift to mobile media, content, access and smart tech, according to the new Global Consumer Spending on Media Content & Technology Forecast 2015-19, the third and final installment in PQ Media’s annual Global Media Intellicast Series.
Finding solutions in the thorny, confusing world of ad-blocking
For publishers treading the complex world of ad-blocking, there are strong indicators that they must figure out a healthy balance of insistence, tolerance and acceptance. Pure standardization on ad-blocking might not ever happen given current circumstances, and so publishers ought to take note and take the necessary action for their business and audience.
DCN’s recommended reading: week of March 10, 2016
Our recommended reads from around the web: Digiday: Copyranter: The ad tech bubble is about to explode (3 min read) AdExchanger: Verizon Settles with The FCC On Supercookies and Finally…
Marketers’ programmatic buying habits more than double
Programmatic ad buying behavior more than doubled over the last two years despite major ad fraud and transparency concerns. The Association of National Advertisers and Forrester just released the results of a new study reporting an increase in programmatic ad buying habits among marketers from 34% in 2014 to 79% in 2016. This research was conducted last month among 128 ANA members.
5 Reasons every publisher should open a custom content studio
Custom content studios are not new, but they sure are hot! In March we found out that New York Magazine is building out its own content studio. In February, Grantland founder Bill Simmons announced he is getting into the branded content game, as did The Irish Times. It’s safe to say that “branded content” is no longer a bad word (or phrase, as the case may be) in media circles. That being said, not every publisher has the know-how to start up their own content studio.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Navigating mobile hurdles in 7 charts
The case for mobile has been made. But it comes as no surprise to anyone developing content for mobile, creating mobile experiences, and developing monetization strategies that there are many issues that need to be address to pave the way for success.
How newspapers can capitalize on consumers’ content demand(s)
According to the cliché: Content is king. Yet while an ever-expanding cadre of “content companies” such as Netflix, Spotify, and Apple are profiting mightily, newspapers continue to struggle. MECLABS Institute surveyed 900 people who earn at least $40,000 and spend at least three hours a week consuming print or digital news to explore what newspaper publishers can do to transform their customer experience in order to profit from consumers’ growing hunger for digital content experiences.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.