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US and global consumer spending on media content and technology continues to rise

March 11, 2016 | By Research Team—DCN

US and global consumer spending on media content and technology rose 6.8% in 2015, decelerating from 7.8% growth in 2014, as spending on legacy internet media—including PCs, broadband and pure-play online content—slowed markedly due to the worldwide shift to mobile media, content, access and smart tech, according to the new Global Consumer Spending on Media Content & Technology Forecast 2015-19, the third and final installment in PQ Media’s annual Global Media Intellicast Series.

PQ Media predicts that the global consumer media spend will post a CAGR of 7.0% in the 2015-19 period, reaching $2.01 trillion in 2019, nearly double the 2009 level. The US market is projected to expand at a 5.3% CAGR in the forecast period.

Other highlights from the forecast include:

  • The US remained the world’s largest overall consumer media content & tech market at $369.91 billion in 2014, and led in per-capita user spend with $1,160, although it ranked eighth in annual growth with 5.8%.
  • Digital media spending grew 12% to $863.2 billion, while traditional media spend inched up 2% to $571.5 billion in 2014.;
  • Average global consumer spend was $265.26 on media content & tech in 2014, with 60% dropped on digital media.
  • The US and global consumer media content and tech spend is expected to grow 7% to $1.5T in 2015.

PQ Media defines digital media and technology as including media content obtained through the Internet on wireless and digital devices, including video-game consoles, over-the-top (OTT), pay TV services, and satellite radio receivers.

Traditional media content and technology spending is defined by content and technology developed originally in analog formats.

Per Capita Spending on Media Content & Tech by Global
Per Capita Spending on Media Content & Tech by Global

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