Search results for "AI"
Chat apps: The unlikeliest of news delivery channels
Since its earliest days, the news has always been about stringing together sentences and paragraphs to tell stories for readers. Even in the Internet age when people lament over increasingly short attention spans and stories are being told ever more succinctly, the general approach has held — that is until, the idea of delivering news as text messages came along.
Virtual reality’s challenging future
Virtual reality is still in the beginning stages as a new medium with challenges ahead. The consumer market is currently small, however UBS predicts that annual device sales will reach roughly 34 million units by 2020, attributing to $6.7 billion hardware sales and 3.3 billion in software sales.
Can brand content help solve a murder?
Sponsored content is not a new thing; paid advertorials have been around for more than a century. But there’s no denying that branded content has become a significant part of the marketing mix and media revenue generation in recent years. Certainly, the deftness with which deep contextual connections can be made in digital has been a driver of demand. Even more interesting is that this desire for context is also driving experimentation and creativity when it comes to branded content storytelling.
Location moving up in marketing priorities
ocation is fast becoming one of the most powerful means for identifying and delivering on consumers’ real-time intent. It also offers a means to create purchase incentives and foster engagement and provides the ability to tap into precise moments of decision making.
How the industry can help mobile developers survive “Apptropolis”
As of early 2016, millions of apps are ready for download on Google Play, Apple’s App Store, Amazon, Microsoft, and Blackberry World. Elsewhere in the world, China’s Wandoujia app store adds a stunning average of 500,000 new users per day to its platform. Welcome to digital sprawl!
DCN’s recommended reading: week of March 24, 2016
Our recommended reads from around the web: NiemanLab: Testing its pay-per-article model in English, Blendle launches in the United States with 20 publishers (7 min read) AdAge: Three Reasons Why…
Forget apps. This year, SXSW was all about experience.
Unlike past years in which an app dominated conversations at Austin’s annual South by Southwest Interactive festival, it’s safe to say that the talk of the town at this year’s South-By was the “experience.” First, there’s the experience of virtual reality, which proved to be a buzz term in multiple realms: marketing, storytelling and more. Then, there’s the experience taking place as consumers transition more from the broadcast-like social media networks of Facebook and Twitter to more narrowcast-apps.
Ad spending forecasts still point to strong digital growth
This week ZenithOptimedia revised its annual U.S. advertising spending forecast to 3.7% increase from its original 3.9% increase. The revised estimate was attributed to reduced advertising budgets in newspaper and magazines. This year’s U.S. as well as global ad market remains strong given media spending for the presidential election, the Olympic games and the UEFA Football championship in Europe.
6 Lessons learned from header bidding
Header bidding has been top of mind for premium publishers over the past year. Many publishers have adopted the marketing strategy and are seeing significant revenue gains, but due to a lack of education in the market, multiple publishers are unsure if it is right for their business, or they are implementing header bidding without the right expectations.
In-feed ads: just because you can does not mean you should
Whatever the reason, publishers under pressure to make revenue goals must understand the differences and the long-term consequences of short-term compromises. By embracing and diligently applying a “quality over quantity” approach to what they permit into their editorial feed, publishers will safely navigate through an increasingly volatile digital ecosystem and watchful regulatory environment.
Study finds legacy newsrooms embrace innovation, but not cultural change
As media entrepreneurs continue to develop new ways to tell stories, communicate information and engage the public, it’s worth considering what the future might look like for such innovations. Will…
Legal and Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…