Search results for "AI"
Tweets drive 8.5% of social traffic, so does the content matter?
Twitter drives a median 8.5 % of all social traffic to media sites across Parse.ly’s network of digital publishers. That said, Parse.ly decided to take a look at what extent publishers influence this number.
Meet the Blockers
We’ve made it through the first stage of the “ad block wars.” Step one is admitting there is a problem — and many have. Those who still don’t think there is a problem, feel free to stop reading and go find some sand. Ad blocking has grown a dramatic 48% from July 2014 to June 2015 surpassing 15% of all U.S. consumers. It has now become an existential threat to our members. Clearly, we have a system-wide problem that must be addressed directly with consumers. In addition to the consumer, there’s another voice that needs to be heard: That of the ad blockers themselves.
Transparency is a key determent in marketers’ trust of agencies
Greater transparency on rebates and agency business models is critical to the level of trust between advertisers and their media agency in today’s marketplace. In a recent study conducted by ID Comms, nearly nine in 10 (86%) of marketing, media and procurement specialists reported that the current levels of trust that exist between advertisers and their media agencies was no greater than average. Further, 80% of the respondents do not anticipate any change in the level of trust in the coming year.
The FT deepens engagement in sponsored content with multimedia
While there’s no universal formula for great content one thing is for sure: context helps. When readers get to know a media brand, they develop expectations based on the experiences the brand delivers to them time and again. In a world of ever-proliferating content creators and distribution channels, these contextual associations may be more valuable than ever before.
MECLABS study points to major opportunity for online news subscriptions
A recent study on the viability of digital newspaper subscriptions delivered mixed signals for a news industry that’s still struggling to adapt its business model to the web. The study by MECLABS Institute found that 41% of adult news consumers (aged 25 and older with household incomes greater than $40k) are willing, to some degree, to consider purchasing a digital news subscription.
DCN’s recommended reading: week of April 7, 2016
Our recommended reads from around the web: Ad Age: Departing FTC Commissioner Pans Digital Ad Industry’s Privacy Program (4 min read) Vanity Fair: Marissa Mayer vs. “Kim Kardashian’s Ass”: What…
Annotation platform Genius moves into ads, controversy
With venture capital behind it, the Brooklyn-based web annotation startup Genius recently hired its first chief revenue offer and announced plans to build an advertising business. Ronen Shapiro, a veteran of Vice Media, Complex and Pandora, will oversee sales through advertising, publishing deals and events. But Genius, which was originally conceived as the crowdsourced lyrics annotation site Rap Genius, has also attracted controversy. Its ambitions to “annotate the Internet” have drawn scrutiny to the often blurry distinctions between free speech and online harassment, which may inhibit its potential for revenue.
Publishers: Prepare to meet the evolving needs of content advertisers
Creating content for brands has been a windfall for publishers. On the receiving end of advertisers’ investment in content marketing, publishers are even encroaching on ground formerly dominated by agencies. But this could change, so it’s critical publishers start to think differently about content creation, and the bigger impact these content assets can make in meeting the evolving needs of advertisers.
What should be made of the civic power of social media platforms?
King’s College, London, has released a new study about the growing phenomenon of global tech giants, their increasing civic power, and what this means for democracies entitled “Tech giants and civic power” in an effort to stimulate debate about the role of the tech giants – notably Google, Facebook, Twitter, Apple and others – in democracy and civic life, as distinct from their impact on privacy and security, or their economic and financial status.
Justin Erenkrantz on why Bloomberg is doubling down on Open Source
The software world isn’t zero sum. Just ask Justin Erenkrantz, head of computer architecture at Bloomberg. Erenkrantz isn’t your typical developer. As more open approaches to innovation catch on, Erenkrantz discusses how Bloomberg has embraced open source, and used the methodology to surface the best ideas—sometimes seeking forgiveness rather than asking for permission.
Understanding youth’s video diet so you can satisfy their cravings
Defy Media undertook a study to explore the complete “video diet” for today’s youth. They sought to understand the role of video in youths’ everyday lives, how each source—be it digital, terrestrial, paid, free, new or old—is used, and if advertising impacts use of any particular sources. Given its broad content offerings and on-the-go accessibility, video satisfies needs beyond amusement and passing the time. Video is educational, stress-relieving, and helps keeps youth connected.
DCN’s recommended reading: week of March 31, 2016
Our recommended reads from around the web: Ars Technica UK: Using Adblock Plus to block ads is legal, rules German court—for the fifth time (3 min read) Monday Note: Clickbait…