Search results for "AI"
Evaluating content distribution channels
Publishers face unprecedented pressures in the mobile and social media dominated marketplace. In fact, according to eMarketer, mobile accounted for half of digital ad spending in the U.S. in 2015 and is suspected to reach 70% share of advertising by 2019, according to eMarketer. In response to publishers’ needs, the International News Media Association (INMA) released a report “Evaluating Distributed Content in the News Media Ecosystem” to help educate on the implementation strategies of distributed content.
Trust: The foundation of a healthy audience relationship
I often get asked, who is WebMD’s audience? There are of course many ways to add dimension to the response, but the simplest answer is that the people who come to WebMD are using our content to help them make better informed decisions about their health or the health of a loved one. And at the end of the day, what could be more important? Our audience isn’t just viewing our content; they’re taking an active role in managing their health based on the information they get from us. They trust us with their health, and that trust is something we take with the utmost gravity and respect.
Technology guide to scale programmatic revenue
Does this describe you? You have done the hard part of growing an audience. You have fully functional teams to sell direct to advertisers. And you even built an in-house…
Can media companies be successful software vendors?
Let’s face it, the core technology for any media company is the content management system, which drives everything from organizing, writing, publishing and advertising. When a media company is sufficiently large, the build versus buy CMS debate can often tip towards build. After all, who knows more about your requirements than you. While it’s not easy to build your own system, that hasn’t stopped the likes of Vox Media and The Washington Post from doing just that — and even selling what they’ve built.
Brand activation marketing offers unified approach to target audience
Over $595 billion dollars was spent on brand activation marketing in 2016. Brand activation refers to marketing that both builds a brand’s image and drives a specific consumer behavior or action. PQ Media, in partnership with the ANA, conducted a comprehensive analysis of brand activation, an organized assessment of brand marketing, by platform, channel, and consumer segment.
Service journalism and the web advertising problem
Terrible ads are a big reason why tracking protection seems like an incomplete solution to the problems of web advertising. Web users don’t just block ads because people are good applied behavioral economists, seeking signal and filtering noise. A lot of web ads are just deceptive, annoying, gross, or all three. (Oh, right, some of them carry malware, too.)
Ensure that your native ads are FTC compliant
From its introduction only a few years ago, native advertising has generated clicks, captured attention, and raised controversy. Native is everywhere, from Hennessy’s partnership with Vanity Fair for the original film ‘Never Stop. Never Settle’ to branded playlists on Spotify. MediaRadar finds native ads being placed both programmatically and direct. There are more than 760 websites selling native and 7,004 advertisers buying native ads since Jan 2015 (1,437 on DCN member websites).
Mobile ad inventory value rose substantially in Q1
It’s been a very strong first quarter for the global mobile advertising space according to PubMatic’s Q1 2016 Quarterly Mobile Index (QMI), which found that ad inventory value on both mobile app and mobile web increased substantially, with CPMs (cost per thousand ad impressions) on mobile app up 67% and on mobile web up 57% year-over-year. For publishers and advertisers, this demonstrates increasing ad quality and value across both mobile platforms.
DCN’s recommended reading: week of April 21, 2016
Our recommended reads from around the web: AdExchanger: The End Of Header Bidding? Google Opens Up Dynamic Allocation To Outside Demand (3 min read) The Information: Escaping the Digital Media…
A correction for digital natives? Yes, and that’s fine
Days after nearly a million people watched a watermelon explode on Facebook Live, the Financial Times reported a gloomy outlook for the digital company behind the endeavor: BuzzFeed missed its 2015 revenue target by 32 percent and was cutting its revenue projections for 2016 in half.
Purch’s strategy to make complex buying decisions easy and actionable
The acquisition of ShopSavvy, one of the largest mobile shopping apps (available on iOS and Android) with more than one million active monthly users and 30 million downloads to date, is the latest move in Purch’s wider push to equip consumers with information as they seek to research, find and buy the products that are best for them.
NewCo Shift launches on Medium, bets on a new kind of publishing platform
When Medium—founded by Ev Williams of Twitter—announced its new offering for publishers on April 5, it launched with 12 publisher partners, including The Awl, Electric Literature and, of course, NewCo Shift—led by John Battelle and Brian Monahan. Why Medium? For the community and the CMS. (Continue Reading)