Search results for "AI"
Mobile is powerful platform for long-form content
Consumers are willing to engage with longer content on their phones. A recent Pew Research study conducted in association with James L. Knight Foundation and Parse.ly, a web analytics company, found that consumers spend almost twice as much time with long-form stories on mobile devices than short ones. In fact, longer stories attract readers at about the same rate as shorter stories.
Salon’s fearless approach to innovating on editorial, video and ad content
Founded in 1995, Salon is one of the oldest online publications. But it’s far from “old school” thanks to an aggressive and innovative approach to content creation, “co-creation, and sponsored advertising. Peggy Anne Salz, chief analyst and content strategist at MobileGroove, caught up with Cindy Jeffers,Salon Media Group, Inc.’s CEO and CTO , to discuss how a strategy sharply focused on social and mobile has allowed Salon to cultivate new audiences and ensure the continued growth of its native advertising initiatives.
Americans say free, ad-supported online services worth $1,200 a year
Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them online, according to a survey conducted by Zogby Analytics. Unsurprisingly, the majority prefer an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities “a great deal” if they had to pay for those services and content. At the same time, almost as many say that free internet content such as news, weather, email and blogs is very important.
Digital Content Next Research Finds Brands Get Double-Digit Increase in Engagement When on a Social Media Platform
Facebook, Snapchat most effective at integrating content New York, NY—(May 12, 2016)—Digital Content Next (DCN) has released findings, in association with Magid Research, Inc., from its members-only “2016 DCN Content…
2016 DCN content distribution impact research
The 2016 DCN Content Distribution Impact Research report – the first comprehensive examination of content distribution’s impact on premium publisher’s brand websites across content type — examines the current market for content distribution, consumer motivations for interactions with various platforms and the impact on engagement with premium publishers’ brand sites.
Trust, transparency and the New York Yankees
According a recent report in the New York Times, the majority of new online advertising revenue—85%—will go to two companies: Google and Facebook. While these companies have consumer-facing services, the reason they dominate the digital advertising ecosystem is because of the technology and algorithms they employ as third parties. Third parties collect data about consumers yet have no direct relationship with them. In addition, those people usually have no idea that their data is being collected.
DCN’s recommended reading: week of May 12, 2016
Our recommended reads from around the web: Recode: Google Fiber is the most audacious part of the whole Alphabet (16 min read) Digiday: Why publishers are teaming up to explore…
Three takeaways from DCN’s “Content Everywhere” event
According to our latest research, engagement with known brands is boosted when consumers encounter them on favored social platforms such as Facebook, Instagram, Snapchat and Twitter. At DCN’s most recent member’s-only event, Content Everywhere held May 10th in New York, Andrew Hare, Senior Director, Research and Strategy at Magid (which partnered with DCN on the study) previewed the 2016 DCN Content Distribution Impact Research report. The good news is that, thus far, social is additive, not cannibalistic of consumers’ content consumption on brand sites and apps.
Legal and Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Native advertising and the news media
An ever-growing number of publishers are offering native advertising as part of their digital advertising mix. By its nature, this sponsored content is designed to mimic the look and feel of the content around it. Michele McLellan undertook a study on native advertising for the Tow-Knight Center for Entrepreneurial Journalism. The Rise of Native Ads in Digital News Publications examines the native advertising offered by 14 U.S. news media organizations — ranging from prominent publishers such as Forbes and the The New York Times to community newspapers and digital news startups.
What artificial intelligence can do for journalists and newsrooms
Artificial intelligence can help journalists automatically adapt stories to the personalities, moods and locations of their readers. The news and information ecosystem is in the midst of change — again. Mobile-first consumption…
How far can the video push go?
Seems like everyone wants video these days. Facebook is paying publishers and celebrities to be part of Facebook Live, BuzzFeed is handing out two-year contracts to top video creators, and Twitter has had to pay its Vine creators to keep them happy. Not to mention Mashable recently laying off staff while pivoting more strongly into video. But while the video gold rush continues, will there be enough gold to go around?