Search results for "AI"
Automated detection improves privacy practices
A consistent routine of privacy detection, measurement and practice allows websites and services to improve their privacy practices. Privacy measurement is specifically used to find out what user data companies collect, how they collect it, and what they do with it. OpenWPM is an effective privacy measurement tool developed by Steven Englehard and Arvind Narayanan at Princeton University, who recently published a study, “Online tracking: A 1-million-site measurement and analysis.”
Podcast consumption on the rise, and that’s good news for digital advertising
One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first study dedicated to podcasting, commissioned by audio on-demand network Wondery. Significantly, among all forms of advertising on mobile devices, podcasts create the highest improvement in perception. And among all forms of digital advertising, podcast ads are considered the least intrusive.
What New York Times President and CEO Mark Thompson had to say about ad blocking
New York Times President and CEO, Mark Thompson addressed the IAB Ad Blocking Summit, held June 6, 2016 in New York City. In his talk, An Update from The New York Times on Its Approach to Ad Blocking, Thompson took a hard look at the factors contributing to the rise of ad blocking and urged the entire industry to take responsibility for fostering a climate in which digital advertising degrades the user experience and fuels the adoption of ad blockers. Through the lens of The New York Times experience, Thompson provided insights into productive and proactive steps that digital content companies – and the entire industry – can take to address ad blocking.
Seven steps you can take to manage the risk of ad blocking
Publishers, platforms, and industry groups gathered together last month for the third time to discuss the continued threat of ad blocking. Attendees included ESPN, the Guardian and Google to name…
People consume mobile news from more places than ever. So now what?
The advance of mobile and connected devices has caused a sea change in the way news is consumed and delivered. But knowing that people are spending a significant amount of…
Maybe the internet hasn’t killed our attention spans after all
Remember that study from last year that claimed computers and the internet had transformed human attention span to roughly the equivalent of a goldfish — you’ll be forgiven if you’ve forgotten because after all the internet supposedly has turned your brain to mush. However, a new Pew study on long articles has found we might have longer attention spans than the goldfish study would indicate.
DCN’s recommended reading: week of May 26, 2016
Our recommended reads from around the web: New York Times: Facebook’s Troubling One Way Mirror (5 min read) The Facebook Papers, Part 3: Facebook pulls a page from the Amazon…
Attention is a valuable audience attribute
Since the beginning of broadcast television, exposure was the currency of audience measurement. Gradually audience metrics evolved from tuning behavior, to program selection, to page views, to viewable impressions. Interestingly, none of these measures capture the audience’s engagement with media or the advertising. Today’s media companies collect or count on third parties for an abundance of measurement data including page views, expressions of liking and sharing to quantify audience attributes of value to advertisers but again none quantify the audience’s attention.
Time Inc. creating INSTANT mobile experience to cover digital celebrities
Last week at the NewFronts, Time Inc. announced the upcoming launch of INSTANT, a mobile-first, all-video platform featuring content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively for INSTANT. The new brand will deliver news, features and exclusives about and by “the new famous,” the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other influential emerging platforms. We caught up with Kirstin Benson, INSTANT’s editorial director, to learn a bit more about the origins of the project and her plans for INSTANT.
People think reader interest should drive content for social and traditional media
Thirty-one percent of registered voters said “reader interest” should determine what news stories show up on social media platforms, while 11% say editors should pick what’s visible to users. It is interesting to note that consumers have similar views when it comes to what they want from traditional media outlets according to a poll conducted by Morning Consult.
6 Big trends from the NewFronts (hint: may include video)
The NewFronts started out as a sideshow (even a joke to some) compared to the TV Upfronts. But it’s no longer in the shadows, as everyone from the New York Times, Bloomberg, CNN and BuzzFeed stole the spotlight at this year’s New Fronts in New York. This series of events provide a forum for digital to court advertisers in an increasingly competitive market.
DCN’s recommended reading: week of May 19, 2016
Our recommended reads from around the web: Recode: The Facebook papers Part 2: The user experience revolt (5 min read) New York Times: Facebook’s Bias Is Built-In, and Bears Watching…