Search results for "AI"
Content marketers still struggling, opportunities for publishers abound
The 2016 State of Content Marketing Survey Summary Report from Ascend2 is out, and it confirms what many of us already know: content marketers are still struggling in a variety of ways. They are mostly concerned with lead generation (58%) and improving customer engagement (55%). Lack of an effective content strategy (48%) and lack of content creation resources (48%) are the biggest barriers to their success—and most of them are still reporting limited success.
Will “out-stream” video ad performance last?
We’ve seen it so many times before: A new ad format catches people’s eyes, they pay attention and wonder what it is. Then they go back to ignoring it. It’s happened before with rich media ads, interstitials and so many others. Now it’s time for “out-stream” video ads that show up on web or mobile pages, within text, and just start playing.
News sites face strong market challenges
Digital publishers face three market challenges today that are triggering the re-examination of business strategies: 1) an increase in consumption of distributed content, 2) a surge in mobile traffic, and 3) growth in adoption of ad blocking software. In order to better understand these market shifts and their impact on news consumption the Reuters Institute for the Study of Journalism commissioned a multi-country study, the Reuters Institute Digital News Report, in February 2016.
It is high time for digital media to heal itself
It really does not matter how we got to where we are; the unfortunate fact is that we are here. What matters is the how … and how fast, we can right the ship. I think the key is going to be less about transparency and more about understanding. For me this is a refinement of thinking because I’ve been advocating increased transparency for some time now. And, while transparency is a good thing on the whole, the more important issue in this situation is getting all the key players a better understanding of how the system is currently set up.
Premium context impacts mobile ad performance
Teads has released new eye-tracking insights that show the impact of various content environments on the performance of mobile advertising. The study found that advertising placed in premium editorial articles increases consumers’ purchase intent by 27%. They also found that when users are on premium publisher sites, their scroll rate slows down, thus building a slower, more concentrated experience, driving a higher chance of attracting attention to engaging advertising.
Google and Facebook devour the ad and data pie. Scraps for everyone else.
Last week, IAB/PWC released its quarterly U.S. advertising report, which was quickly followed by a “groundhog day” press release from the IAB, the industry trade group for the advertising sector, announcing the rapid rise of digital ad revenue. The Report notes that first quarter U.S. internet ad revenues hit a record-setting high after the highest growth in four years hitting a “21% rise over the same time period in 2015.” We don’t dispute this number. We just think it’s important to highlight that only two IAB members are benefitting from this increasingly lopsided ecosystem.
DCN’s recommended reading: week of June 16, 2016
Our recommended reads from around the web: The Washington Post: Cable and telecom companies just lost a huge court battle on net neutrality (5 min read) The New York Times:…
The internet of things race
The Internet of Things (IoT) continues to build traction and gain ground as the leading force in connected ingenuity. Nowhere was this more apparent than at TU-Automotive Detroit 2016, a recent automotive industry expo and conference that centered on the connected car.
Mobile ad blocking on the rise. What’s that mean for digital publishers?
Ad blocking on desktop has been a thorn in the side of publishers for years, but it’s the advance of ad blocking on mobile and built into browsers – and the stunning growth trajectory of ad blocking usage across markets including China and India – that poses the greatest threat to digital media companies that depend on advertising for revenue.
Are 5 second ads the new Snapchat?
We live in a visual world. To make a story or campaign compelling, visuals or video are absolutely essential. In fact, it is commonly cited that the brain processes images 60,000 times faster than text. People are captivated by short, instant bursts of content—even content that disappears after a few seconds like Snapchat.
Top takeaways for publishers from Mary Meeker’s latest report
Each year, analyst Mary Meeker — a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers — releases her massive Internet Trends report, with businesses scurrying to take advantage of her insights into what’s hot and what’s not. This year, Meeker released the report while at the Code Conference, for maximum high-level impact. There’s a lot to chew on, but here are the most important trends for content creators and online publishers.
DCN’s recommended reading: week of June 9, 2016
Our recommended reads from around the web: Advertisers Alleging Kickbacks Spur Battle With Madison Ave (7 min read) ANA: ANA Transparency Report Released (2h read) TheMediaBriefing: Talking Gawker: The case…