Search results for "AI"
CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
Programmatic advertising and its substantially large aggregation of inventory are often viewed as the key forces behind the commoditization of digital ad impressions. The shift to audience-centric media has often left marketers with even less of an understanding where their ads are running and whether or not the environment surrounding advertising really matters. It is important that we examine to what extent quality drives advertising effectiveness.
DCN’s recommended reading: week of July 14, 2016
Our recommended reads from around the web: The Washington Post: Donald Trump is crashing the system. Journalists need to build a new one. (5 min read) Fortune: The Best Protection…
Consumers crave news, but what satisfies their appetite?
Both the immediacy and the mobility of news has anchored it as an important part of today’s life. In fact, more than seven in ten adults follow national and local news somewhat or very closely and 65% follow international news with similar regularity. Digital access appears to fuel American’s hunger for news, according to a new report from Pew Research Center, which conducted a study in association with the John S. and James L. Knight Foundation.
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal & Legislative Committee…
Video is a big ad opportunity, but it is not without challenges
When asked to name the biggest trend in digital, publishers responded with one word: video. According to The State of Digital Advertising for Publishers, a new report from Mixpo, this clearly…
What makes ads great? An emotional connection.
In today’s ad environment, where consumers can skip, block, dodge, and flee ads to their heart’s content, we are seeing a flight to quality. In other words, since people don’t have to pay attention to ads anymore, brands are cranking up quality to get people to choose to watch their ads. Speaking to Ad Age at Cannes last month, Procter & Gamble Global Brand Officer Marc Pritchard said of their advertising, “We’re trying to turn down the noise and turn up the quality, which gives you a better chance of success.”
Positive viewing experience and ad-recall correlate to screen size
Consumers pay more attention to advertising on televisions than advertising viewed across other screens according to a new report Evaluating Engagement & Recall by Platform. Nielsen and the Council of…
Premium publishers, trust, and ad blocking
Ad blocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. I wrote some years ago that the information market had been turned on its head. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable.
Media companies wrestle with ad blocking
Ad blockers have become the bane of the online publishing industry’s existence. Having spent decades grappling with how to effectively monetize digital content, now publishers face a very real obstacle to their primary revenue stream in the form of the ad blocker. As ad blockers increasingly take hold, publishers are struggling to determine the extent of the threat and, of course, how best to address the issue.
DCN’s recommended reading: week of June 30, 2016
Our recommended reads from around the web: MediaPost: Relevancy Is A Mobile Display Myth — It’s User Control That Will Stop The Blocking (3 min read) New York Magazine: The…
Half of all viewers subscribe to SVOD
Subscription VOD (SVOD) penetration now equals DVR penetration in the United States. In fact, half of all viewers now have a subscription based service such as Netflix, Hulu Plus and Amazon Prime, according to Nielsen’s 1Q16 Total Audience Report. Interestingly, close to 30% of households have both an SVOD service and a DVR. Nielsen also noted that DVR penetration has flattened while SVOD is on a strong growth path. So while consumers are still obtaining most of their content on television, live TV consumption is declining as smartphone and tablet viewing is increasing.
On the ground in Cannes: The long road to changing gender portrayals in advertising
Every year, more and more CMOs embark on an annual pilgrimage to Cannes, forming a motley crew of Madmen and Madwomen that line the Croisette. I myself have been making the trip to Cannes Lions since its earliest beginnings, and still it surprises me that there are so few women in senior roles represented on such a global stage.