Search results for "AI"
Local publishers meet consumer expectations
Newspaper publishers appear certain that consumers still value local newspapers for their quality and trustworthy content. In fact, four in 10 publishers (40%) report overall confidence in the strength of the newspaper industry compared to other news sources according to the recently released 2016 HubCiti Publishers’ Confidence & Technology Report.
Time for marketers to up their emoji game
Giving your audience what they want, when and how they want it has become the first tenet of effective marketing. But your audience also increasingly craves experiences (even preferring it over discounts, coupons and cash)—a development that turns the pressure up on companies to spark emotive, creative and personal communications that strike a chord. It’s here that emojis—the fun smileys and pictographs that have become the fabric of how we engage and exchange across social networks and messaging—are bridging the gap, driving new levels of engagement delivered with a distinctly personal touch.
Step up your networking game: Make the most of events
As an ad sales executive, conferences are a “no-brainer” way to meet people and, while the Summer may be a bit quiet, this September kicks off event season in earnest so it’s time to think about making the most of your business travel. Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new prospects or enhance an existing relationship.
Diversity is the engine of growth
It’s now been two weeks since a top advertising executive sent a terrible message to the media industry on gender diversity declaring, “the [expletive] debate is all over.” He went on to suggest the lack of women in leadership roles was not a problem, pointing to other industries as much worse. While I might like to believe it’s true, I can’t emphasize enough how fundamentally flawed this perspective is.
DCN’s recommended reading: week of August 11, 2016
Our recommended reads from around the web: Bloomberg | Google and Facebook Killed Free Media (4 min read) INMA | Financial Times wants publishers to embrace cost-per-hour ad campaigns (4…
Publishers increase mobile investment
Mobile is an ever-increasingly important platform in digital publishing as consumers spend more time on their devices. In fact, three-quarter of publishers (75%) stated they will increase their mobile investment in the next 12 months, reported AOL’s 2016 Publisher Outlook Report, which surveyed 300 publishers in the U.S. Further, nearly half of the publishers plan on increasing their mobile investment up to 25% more and 10% plan on increasing their investment from 50-100% more in the next 12 months. Publishers also anticipate video ad sales to be the top revenue performer of the year.
The Washington Post, The Associated Press and LA Times get an assist from Artificial Intelligence
The challenges of running a profitable media company have resulted in a “streamlining” of these organizations, often requiring staff reductions that create holes in coverage, particularly in areas that require domain expertise or a nuanced interpretation. What if there was a way to free up the increasingly valuable reporters from some of their tedious or time-consuming tasks to focus on telling complex stories or digging into subjects deeply? Enter Artificial Intelligence (AI) for journalism.
What’s Verizon’s master plan after nabbing Yahoo?
In the wake of its $4.83 billion acquisition by Verizon, many are dissecting Yahoo’s downfall, which likely stemmed from an ongoing struggle with its focus: Amazon owns shopping, Google owns search, Apple owns mobile hardware and Facebook owns photos and the social graph. Yahoo insisted on branding itself as a media company when it could have focused on building out its technology, and tried to do too many things at once. The result is that it never became known for anything in particular, and did a mediocre job at everything. So what was Verizon thinking?
DCN’s recommended reading: week of August 4, 2016
Our recommended reads from around the web: Wired | Facebook Isn’t Just Good at Mobile. It’s How Mobile Works Now (6 min read) MediaPost | Apple Strengthens Do-Not-Track On iPhones and…
Streaming dominates video content piracy
At least since the Sony Betamax case, content creators and the law have struggled to keep up with the technological advances in piracy. These days, online video streaming is now the primary means of pirating video content. In contrast, a decade ago peer-to-peer file sharing via torrent websites was the top method to download pirated video files. New data from the MUSO’s Global Film & TV Piracy Market Insight Report 2016 provides data showing pirate streaming sites had more than 57 billion visits last year. Out of the total 78 billion film and television piracy site visits, 74% of all visits to piracy sites were to those that stream content illegally.
Marketers increasingly favor viewability and third-party verification
The majority of advertisers chose viewabilty as their campaign objective, followed by click through rate and view through rate according to a study by data software company Videology. Of all campaigns that ran on the Videology platform in Q2 2016, 43% used viewable rate as an objective KPI. Of those campaigns, 89% chose to measure viewability using the MRC standard (50% of pixels on screen for at least two consecutive seconds) while the additional 11% chose to use their own custom standard for determining if an ad was viewable.
A sound content strategy = a sound profit strategy
The financial service industry is rapidly evolving to meet the needs of the 21st century consumer, and financial marketers are starting to learn the lingo of content marketing to better target their customers. According to the Content Marketing Institute, 78% of financial marketers use content marketing, but of this, only a dismal 25% consider their organizations to be effective at it. A closer look at the challenges faced by the financial industry might reveal why this so.