Search results for "AI"
Why Google’s crackdown on mobile pop-ups might be a good thing
It’s a relief for consumers and a worry for publishers: Google is cracking down on interstitial ads on mobile websites, thereby forcing publishers to rethink and revamp their mobile advertising strategies. And while the rationale might be good for Google and the ecosystem, it is worrying that the tech giant has so much power to act unilaterally.
DCN’s recommended reading: week of September 1, 2016
Our recommended reads from around the web: Recode | Yes, Facebook is a media company (1 min read) AdExchanger | What’s The Matter With RTB? AppNexus’ Chief Economist Wants To…
Q&A: Ron Lamprecht on NBCUniversal’s Snapchat partnership
NBCUniversal recently made headlines after striking a content and advertising portfolio partnership with Snapchat. The partnership is part of a new digital content initiative to produce and distribute original shows for mobile and social platforms from NBCUniversal’s leading networks, franchises and personalities. Ron Lamprecht, EVP of Business Development and Digital Distribution in the Content Distribution Group, has been tapped to lead the company’s effort. Here, he offers a look inside the initiative.
Low Olympics ratings: What went wrong and what can we glean?
Everyone has been talking about the disappointing viewership of this year’s Olympics. Deadline reported that the Rio Olympics numbers had fallen 12% night-for-night from 2012. Additionally, the final Friday for Rio saw an audience drop of 19% from the comparable night of London 2012, which was also one of the lowest rated nights of that Olympics four years ago. Moreover, viewership among 18-to-49-year-old’s dropped by 25%. While the viewer shift to live-streaming is one factor, that’s still a big dip. So, what happened?
Survey finds newsrooms are monitoring metrics, not acting on them
Nearly all newsrooms monitor digital metrics, but many miss out on opportunities to learn from the data they collect, according to a new survey of news editors and directors by the Engaging News Project at The University of Texas at Austin. Overall, 87% of news organizations monitor website metrics like page views or unique visitors, according to the survey of 525 editors and directors from U.S. newspapers, television and radio stations and news websites.
Buying, renting videos by title is not making the leap to digital
“All-access” subscription services are displacing spending on individual movies. According to a study by GfK, the desire to seek out and purchase content purposefully is giving way to a subscription mindset in a digital world. With so much content now available at will via online and subscription video services, ownership and renting of individual titles is becoming increasingly rare.
DCN’s recommended reading: week of August 25, 2016
Our recommended reads from around the web: Mother Jones | This is What’s Missing from Journalism Right Now (11 min read) The Drum | Forbes CEO on offsetting declines in…
Twitter looks to live streaming to spur growth
Twitter has been dealing with sluggish user growth for some time. As such, over the last year, since it brought back Jack Dorsey as CEO, the company has been experimenting with various ways to solve this sticky problem. One idea has involved signing some high-profile live streaming deals—including the NFL, CBSN and Bloomberg—and streaming content directly on Twitter.
What news publishers’ risk in social distribution
Traffic from Facebook to some of the top news publishers declined at double-digit rates in the second quarter this year according to SimilarWeb’s quarterly web analytics report. SimilarWeb found that Facebook visits to some media companies were down by as much as 50% compared with first quarter metrics.
No comment: NPR joins the growing list of media companies shuttering comments
Given its moniker—that P does stand for public—it seems particularly significant that NPR has opted to cut comments from its site and instead focus its resources on social media as its means of engagement. As the company’s announcement points out, “NPR introduced public comments to its website eight years ago, when many of today’s most popular venues for digital interaction didn’t yet exist or were in their infancy.”
Here’s why NBC isn’t fretting over lower Olympics TV ratings
For so long, live sports were the one remaining chip that pay TV had to keep people from cutting the cord. But that chip is slowly losing its value, as Twitter scoops up more streaming sports, and ESPN considers launching its own streaming service. And for this year’s Olympics, NBC is letting more people see highlights on its NBC Sports app, while limiting live-streams to pay TV subscribers.
DCN’s recommended reading: week of August 18, 2016
Our recommended reads from around the web: Fortune | Facebook Makes It Clear That Advertisers Are More Important Than You Are (4 min read) Shoot | 4A’s Study Finds Discrimination…