Search results for "AI"
Most young adults pirate content and many don’t even know it’s wrong
Sixty-nine percent of young millennials use at least one method of piracy (download, stream or mobile). Even more alarming, however, is the finding that 24% of those surveyed believe that both downloading and streaming piracy are legal, according to the report Millennials at the Gate from creative advertising agency Anatomy Media, which looks at the streaming, piracy and ad blocking behaviors of young (18-24) adults.
Mobile internet advertising rising fast to eclipse desktop in 2017
Mobile isn’t just causing a sea change in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month.
Getting the whole story on ad blocking
It’s hard to read about ad blocking without seeing just one side of a complicated story. On one side, web ads have a malware problem, and a fraud problem, and the long-running paradox of why the most targetable ad media are the least valuable and the most blocked. Web ads clearly need some serious help. For users, running a wide-open browser that leaks personal data and accepts risky scripts is not a realistic option.
Experimentation explodes the boundaries of powerful storytelling
There’s a whole lot of talk about content these days, but the bottom line is that great storytelling is what elevates mere information into the stuff of conversation, inspiration and maybe even viral sensation. The newest addition to the roster of DCN’s member’s-only gatherings—Powerful Storytelling—offered a morning filled with examples of just that. And while it was our first event to focus squarely on the more creative aspects of the business of content, it bore the hallmark of all of our events: DCN members provided candid insights into the strategies and creative process behind the content that people love.
Why mobile apps are important to a publisher’s digital strategy
Mobile usage now represents almost two out of every three digital media minutes as we continue to see more and more consumer usage shift from desktop to mobile. In all, time spent in digital media grew 53% over the past three years, attributed to the surge in usage of mobile apps (+111%) and of mobile web (+62%) reports comScore’s newly released 2016 U.S. Mobile App Report.
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal & Legislative Committee…
European consumers demand better online video advertising experiences
Nine out of 10 (92%) European consumers think that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove Inc.
Spin this: We need to actually address the consumer need
Apple recently announced a fairly big change in their “Limit Ad Tracking” setting. Going forward, when a consumer activates the setting, the Identifier For Advertising (IDFA) will be set to 0. Thus, advertisers and ad tech companies would no longer be able to track that device across apps or websites and over time. While Apple asked companies to honor the “Limit Ad Tracking” setting before, it was hard (maybe impossible) to know whether companies actually complied. Now the setting has some teeth.
The four fundamental elements of getting digital – and the marketing mix – right
Marketers have steadily improved the integration of digital strategy into overall brand strategy, but still face lingering doubts on achieving the appropriate media mix. Research is crucial. Here’s a bold…
The deal with disclosure and the ethics of native advertising
When it comes to native advertising, publishers are walking a fine line between reader trust and new revenue streams. For much of the short history of native advertising, publishers and…