Search results for "AI"
Media companies’ Facebook relationship status: It’s complicated
The relationship between Facebook and the news media industry is increasingly complex, requires context, and has room for improvement, according to a new report released by the International News Media Association (INMA). The 79-page report, “The Facebook-Media Relationship Status: It’s Complicated,” offers an executive-level overview of how the social media giant intersects with news publishers as of late 2016.
Social media revenue trends register mix results
Top social media platforms registered strong revenue gains in Q2 2016, however, CPM increases varied according to the Salesforce Advertising Index Report for Q2 2016. Further, growth in mobile usage contributed to an overall increase in mobile’s share of revenue among social media platforms.
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
New findings build on comScore’s “The Halo Effect” independent research New York, NY—(September 27, 2016)—Digital Content Next (DCN) today released new findings it commissioned from comScore’s July 2016 research, “The…
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
New findings have been released as a follow up to comScore’s July 2016 research, “The Halo Effect”. The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics. Overall, DCN sites outperformed non-DCN sites by 176%.
Publishers need automation, too
For years, publishers have been at the mercy of advertiser demands, who’ve forced the digital publishing industry to adapt to big changes that dramatically affect their bottom lines. Unfortunately, they’ve done so without the technology or automation to help make it happen (although header-bidding just may be the big exception to this). As a result, they’ve seen serious risks to their yield.
DCN Launches Premium Digital Advertising Marketplace, TrustX
TrustX is now live! CBS Interactive, Condé Nast, ESPN, Hearst and News Corp to anchor the cooperative of more than 25 magazine, TV, newspaper and native digital brands New York, NY—(September 26,…
DCN Launches Premium Digital Advertising Marketplace, TrustX
Digital Content Next has announced the creation of a cooperative digital advertising marketplace, TrustX, designed to address the industry’s trust, transparency and accountability challenges in digital advertising. This unique marketplace will be a subsidiary of DCN and will operate as a public benefit corporation (B Corp) for the sole purpose of creating a sustainable future for trusted advertising. Founding companies include DCN members CBS Interactive, Condé Nast, ESPN, Hearst and News Corp.
Facebook: When the fox guards the hen house
The Wall Street Journal reported that Facebook has been overestimating the time spent on its highly-lucrative video programming for two years. After reading it, we thought it would be relevant to share the transcript from a panel our CEO Jason Kint moderated on Wednesday at the Conference on Time and Attention in New York City. On the panel were three premium publishers and Facebook’s Head of Sales for North America, Erwin Castellano.
Slacking with Erin Bakst, Head of People Operations at Vox Media
Vox Media’s Erin Bakst, Head of People Operations, explains what her job title actually means, questions if office spaces need nap nooks and indoor slides, and reminds job hunters to never underestimate the cover letter.
Mid-roll ads take off in the video boom
When you look at what’s driving digital growth, the results are clear: Video ad spending is increasing by double-digital percentages, and will comprise 14.3% of all digital ad spending this year. Next year it’s projected to rise to 15.1%. And spending on mobile advertising, including mobile video, will grow by 45% this year to reach $45.95 billion. That’s more than half the amount projected for TV advertising (which eMarketer anticipates will reach $71.29 billion). Of course, these numbers only underscore what’s already obvious to the industry, which is that monetization from video is a must.
Public trust in media drops to an all-time low
Consumers’ trust in the media fell to its lowest point this year. Only 32% of consumers said that they have “a great deal” or “a fair amount” of trust in mass media versus 68% who stated “not very much” or “not at all” reports Gallup Poll Social Series: Governance. While Gallup has seen consumer confidence in media decline in the last 10 years, this year’s findings represent an 8% declined compared to a year ago. Gallup’s survey definition of mass media includes newspapers, television and radio.
DCN’s recommended reading: week of September 22, 2016
Some of the best media industry stories from around the web: AdExchanger | Y&R CEO David Sable Wants To Rethink Audience Targeting (4 min read) Digiday | WTF is going…