Search results for "AI"
Will PlayStation bring VR to the masses?
In a word, no. In the short term, Sony’s new Playstation VR headset will dominate sales in the console-based headset market, but this group is comprised of early adopters in a closed market. While significant, the gaming market is too small to be called a mass market, and PSVR sales to early adopters doesn’t even assure that VR will become a killer app in gaming. Overall, VR is in the early stages, and still seeking killer apps that can drive true mass-market adoption.
DCN’s recommended reading: week of October 20, 2016
Here are some of the best media stories our team has read so far this week: Digiday | ‘We’ve created a monster’: Publishers vent ad tech frustrations (5 min read)…
Discovery, Lerers consolidation yields an enviable audience but bears risk
It’s hard to survive on your own as a digital media startup—even if you have 2.4 billion monthly video views. That was the conclusion of NowThis (with those big view numbers), Thrillist and The Dodo, which combined with Discovery Communications’ Seeker and SourceFeed Studios to create a new holding company, Group Nine Media. Discovery poured in $100 million for a 35% stake and the chance to take a majority stake over time. But not everything may be rosy with this kind of roll-up.
Forrester Wave report dives deep into the marketing analytics market
Marketers are spending more than ever on the digital channel, and there are a plethora of vendors competing to ostensibly help these marketers spend their budgets more efficiently. Thus, as the saying goes, “If you aren’t confused, you aren’t paying attention”. But it’s the job of analysts like Forrester Research to help their clients sort through marketplace complexities and make smart decisions to help their organizations succeed. And with this goal in mind, the firm recently published “The Forrester Wave: Marketing Measurement & Optimization Solutions, Q4 2016.”
The Weather Company’s JOURNEYfx location-based ads see the bigger picture
Geo-targeted advertising is not new, but The Weather Company has always taken its own unique path due to its ability to collect a raft of highly-specific, location-related information. Add into that a parent company, IBM, with a focus on cognitive computing and it comes as no surprise that Weather’s latest entrant into the digital ad market, JOURNEYfx, goes well beyond location to offer a smarter kind of targeting.
DCN’s recommended reading: week of October 13, 2016
Some of the best media industry stories from around the web: The Guardian | Where did the money go? Guardian buys its own ad inventory (3 min read) PageFair |…
“Nobody goes there anymore, it’s too crowded.”
One of Yogi Berra’s finest quotes. But the truth is that a crowd can signal a good time. If a whole lot of people showed up, there must be a good reason!…
Marketers weigh the pros and cons of programmatic
The programmatic display advertising marketplace in the U.S. will total $22 billion this year, up nearly 40% compared to 2015, According to eMarketer. Perhaps more importantly, these kinds of media buys will account for more than two thirds of the entire U.S. display marketplace.
DCN’s recommended reading: week of October 6, 2016
Some of the best media industry stories from around the web: Ad Age | Location Tracking and the Trouble With ‘Opting In’ (3 min read) The Wall Street Journal |…
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
In what seems to be a timely intersection with the furor over rebates, fraud, and lack of transparency in the online advertising community, a recent survey conducted by Deloitte, Industry Index, and Flashtalking highlights the increasingly volatile but interdependent relationship between the biggest advertisers and walled platforms – namely, Google and Facebook. The report, “Confined by Garden Walls,” illustrates the disconnect between what clients want from their advertising platforms and what they can expect to get.”
Seeing the data for the trees: Overarching themes from Advertising Week
Advertising Week is the place where crucial conversations take place in real-time about the real challenges we’re presented with at this particular moment in digital. At this year’s event, it was clear that while more data is a huge opportunity, it is not without its complexities and challenges. This past week, our own struggles with data were echoed by leaders in the industry and solidified into some key themes.
Making metrics meaningful: Benchmarking engaged time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s a complex, divisive challenge for newsrooms, one I eagerly indulge. When any metric, the key is to set goals. What does success look like? But this prompts new questions: How do we stack up? Is this kind of engagement normal? Is it good? For us? For anyone?