Search results for "AI"
DCN’s recommended reading: week of November 10, 2016
Here are some of the best media stories our team has read so far this week: Politico | How Trump Took Over the Media By Fighting It (16 min read)…
How the new FCC privacy rules can work for our industry
In late October, the Federal Communications Commission (FCC) approved sweeping new privacy rules, which require Internet Service Providers (ISPs) to obtain affirmative opt-in consent before collecting and using sensitive consumer data. Importantly, sensitive data was defined broadly by the FCC to include financial and health data, geolocation, social security numbers and—for the first time—browsing history and app usage data. ISPs would need to offer consumers a way to opt-out of the collection and use of non-sensitive data. With Donald Trump’s election, a Republican-led FCC is likely to withdraw or significantly alter these privacy rules. So, where do we go from here?
Mobile now accounts for almost half of all digital ad revenue
Digital advertising revenue increased to $32.7 billion in the first half of 2016, increasing 19% from the same time period a year ago, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report. The shift to mobile advertising was a key driver in the increase of digital ad spend. In fact, mobile advertising revenue totaled $1.6 billion, a 178% increase from the same period in 2015. Mobile advertising now account for 47% of all online ad revenues for the first half of 2016, up from 30% the prior year whereas desktop video ads remained the same at 13% of total revenue.
Three key takeaways from the media leaders at Folio’s C-Summit
As part of its annual show October 31-November 2, Folio hosted a one day C-Summit. The invitation-only event focused on top strategic imperatives for magazine media organizations. Led by Hanley Wood CEO Peter Goldstone, the day provided an intimate conversation between panelists and attendees. Here are three key takeaways from the discussion.
A voice-enabled journalism primer
As we start communicating with smart devices such as Amazon’s Echo and Google Home, how will this technology impact news audiences? How will news consumers be able to use voice commands to access stories on demand? In 1899, The Associated Press used Guglielmo Marconi’s wireless telegraph to cover the America’s Cup yacht race in New Jersey, the first news transmission test of what would later be called “radio.” Today, the media industry is once again enabling the exploration of audio news – this time in a new field: voice-activated technologies.
FCC clamps down on tracking user data — but who really benefits?
The Federal Communication Commission (FCC) passed new limits recently that require ISPs and broadband carriers to ensure opt-in consent from customers before tracking their data. Civil liberties and privacy advocates herald the decision as an important step for U.S. privacy, as it gives consumers more leverage over their personal information on the Internet.
DCN’s recommended reading: week of November 3, 2016
Here are some of the best media stories our team has read so far this week: Recode | Platforms like Facebook’s Instant Articles and Google AMP are making it harder,…
Six things we now know about native advertising
It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. MediaRadar has been tracking native ads and studying how native is bought and sold. Best practices have begun to emerge and here are some of their key findings.
The growing economy of web scraping
Web scraping is a technique that allows people to easily extract large amounts of information from around the web – for legal and illegal uses. Distil Networks’ 2016 Economics of Web Scraping Report notes that bots, which make up approximately 46% of web traffic, often conduct the web scraping at a faster rate than humans. The Report found about two percent of online revenue is lost to web scraping.
Inside the mobile-first, digital always strategy at The Dallas Morning News
Peggy Anne Salz, analyst at MobileGroove, catches up with Chris Williams, Digital Strategist & Senior Director of Digital Portfolio at The Dallas Morning News. They discuss the organization-wide rethink that has allowed the company to revamp its mobile apps, reimagine its brand and recharge advertising by harnessing mobile audience context.
Publishers find their voice on Amazon Echo
It doesn’t seem like it was all that long ago that printing was the only option for publishers. Then came the web, podcasts and apps—and an ever-proliferating number of new ways to deliver content—one of the latest of which is Echo, the voice-driven device from Amazon. You might be thinking that broadcasting on the Echo wouldn’t be a fit for many traditional publications. But the fact is just about everyone is looking for the next big delivery platform and many big names have already started exploring the Echo.
Programmatic versus publisher-direct online ad buying: What do the data say?
Anyone’s who’s been buying digital advertising for more than a minute has been faced with the daunting question from marketing and non-marketing executives alike: “So, how much of this advertising is actually legit, anyhow?” The industry has been hounded by issues relating to viewability, engagement, and outright fraud for the past couple of years, and the general business press regularly covers the subject matter.