Search results for "AI"
Stamping out fake news will take collaboration by platforms and publishers
Since Donald J. Trump became president-elect of the United States, attention on “fake news,” its role during the U.S. election, its contribution to social media echo chambers (and subsequently, our understanding of reality) has taken America by storm. By one professor’s estimate, at least 120 fake news sites exist. Apparently, fake news entrepreneurs can earn anywhere from $10,000 a month, to $3,000 a day.
DCN’s recommended reading: week of December 1, 2016
Here are some of the best media stories our team has read so far this week: Vanity Fair | Washington Post Editor Marty Baron Has A Message To Journalists In…
Publishers can’t afford to chase the revenue dragon without keeping an eye out for real data danger
In October, The Guardian’s Chief Revenue Officer revealed that numerous ad tech providers in the ad supply chain were extracting up to 70% of advertisers’ money without quantifying the value to the brand. Yes, this revenue loss situation is eye opening, but it’s not the only activity affecting publishers’ bottom line. Protecting data assets is critical for maintaining and maximizing revenue. Inability to control digital audience data within the supply chain is a catalyst for revenue loss.
Mobile marketing is huge. But how are marketers supposed to make it work?
In the wake of this year’s U.S. presidential election, it’s admittedly difficult to place a whole lot of confidence in data of any kind (regardless of which side of the political aisle you reside on). Fortunately for us digital marketers, one or two percentage points don’t often have monumental effects on our campaigns. As an emerging channel, digital – warts and all – is still more effective than its offline counterparts, even considering its weakness when it comes to reporting and performance data.
Omni-channel marketing is a must this holiday season
Early holiday indicators demonstrate that marketing to the hyper-connected consumer is necessary. The bar is set high to deliver a compelling, contextual and consistent brand experience across all communication channels….
Survey reveals how marketing pros make data-based decisions
Marketing has become a data-driven function and its success hinges on whether marketing managers can reliably measure the effectiveness of their marketing initiatives. The key to achieving this lies in our ability to analyze diverse datasets so we can make informed decisions based on quantifiable information. Success among today’s marketing pros means improving the bottom line and deepening customer relationships, while keeping teams in tune with an evolving marketplace.
Trump and the Game of Thrones Effect: Why the election polls got it wrong
On election day morning, according to the majority of pollsters, Hillary Clinton seemed to have it in the bag. Nate Silver, predicted Clinton at a 71% win. A Clinton win…
Media winners and losers post-election
Donald Trump’s ascent to president-elect of the United States was a complete shock — that is, according to mainstream media experts and journalists, many of whom initially considered his campaign a joke. Now, just as Americans are divided, the media is even more polarized, with journalists forced into a moment of self-reflection as they gear up to cover the new administration. Let’s take a moment to consider how the media business fared during the campaign and election cycle.
DCN’s recommended reading: week of November 17, 2016
Here are some of the best media stories our team has read so far this week: Recode | Facebook says it miscalculated more metrics, but it’s telling advertisers not to…
In-stream and Sidekick are preferred mobile ad formats
Each year the mobile ad industry introduces new creative formats. These formats, both new and old, play an important role in the user’s experience and impact advertising effectiveness. To understand each ad format effect, Kargo, a mobile advertising platform, partnered with MediaScience, a neuroscience research firm, to analyze consumers’ responses to four mobile ad formats through their eye movements, biometric responses and attitudinal changes.
Interstitial ads shown to alienate, not engage
Over 50 years later and the wisdom of Herbert Marshall McLuhan, the Canadian professor and philosopher who famously observed in 1964 that “the medium is the message,” continues to strike a chord, underlining the inextricable link between the mechanics of how companies deliver their message and the influence these messages have on customer behavior and brand perception.
Be prepared for the weather to impact the holiday shopping season
The National Retail Federation (NRF) has issued a sunny forecast for Holiday Sales, within the months of November and December. They are calling for a 3.4% increase in brick-and-mortar sales and a 10.3% increase in online holiday sales. Of course, savvy retailers and those who work with them – as advertisers, partners, distributors, etc. – will also be watching our forecasts as will their potential customers.