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DCN’s recommended reading: week of December 15, 2016
Our picks of the must-read stories from around the web: AdAge | Facebook Reveals New Advertiser Number Flaws (2 min) Politico | Donald Trump’s Real Threat to the Press (11 min) The New York…
Top 6 trends for publishers in 2017
It’s been a topsy-turvy year for publishers in 2016, with big pushes into video, native advertising and even VR. But the end of the year saw the rise of Donald Trump, and questions about the power of social media and filter bubbles, along with the upside of a “Trump bump” in paid subscriptions and donations at the New York Times, ProPublica and other places. With 2016 soon coming to a close, let’s look ahead to how the biggest trends of the past year will influence the digital media business in the year ahead.
Navigating the customer journey labyrinth
Few topics are as pervasive in marketing circles these days as those related to the “customer journey.” According to a new ebook from IBM, nearly 80% of consumers feel the average brand doesn’t understand them as individuals, so it is clear that CMOs are right to be focused on initial engagement. Given the myriad variables involved in the customer journey planning and optimization process, it’s easy to get off-track.
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Fake news fools most of the people most of the time
American adults are fooled by fake news headlines approximately 75% of the time. Those inclined to turn to Facebook for news are more likely to think fake news headlines are correct than those using other platforms, according to a survey conducted by Ipsos Public Affairs for BuzzFeed News. Consumers find it difficult to filter out fake news headlines without the necessary background information filled-in, particularly in social media channels.
What it’s really like to produce a weekly virtual reality show at USA TODAY
Creating a weekly news program is a lot of work no matter what format it takes—but when you throw virtual reality into the mix, everything gets exponentially more complicated. Back in October, USA TODAY NETWORK announced VRtually There which it calls “the first branded news experience presented in virtual reality.” Keira Nothaft, director of innovation, says VR offers “an immersive way to bring the news to people in their homes in a very personal, interactive way.” But it shouldn’t come as a big surprise that she also says that “Creating VR or 360 news is a laborious process.”
Media climate change is real. Are you ready?
Without a doubt, fact checking and fake news are a couple of the topics that dominated the media mindset in the final months of 2016. But as we head into the New Year—and a drastically different political landscape—it is a good time to take a clear-eyed look at what lies ahead. So, here’s my “forecast” for 2017.
Condé Nast looks ahead, with a focus on the future of digital
Changes are afoot at two well-known Condé Nast brands. In November, the iconic publishing brand announced that Teen Vogue would be going (almost) all-digital. Then, on December 1, Self followed suit. The changes seem to confirm what many of us already think: Digital is mainstream, while print is becoming more and more niche. But there is even more behind this transition toward a new content and distribution strategy that will transform them into “digital, video and socially-led” brands.
Ad-spending growth will slow in 2017
In the wake of this year’s U.S. presidential election, it’s difficult to place a whole lot of confidence in data of any kind (regardless of which side of the political aisle you reside on). Fortunately for us digital marketers, one or two percentage points don’t often have monumental effects on our campaigns. As an emerging channel, digital – warts and all – is still more effective than its offline counterparts, even considering its weakness when it comes to reporting and performance data.
Everyone talks about audience engagement. But what does it really mean?
In this year’s Reuters Institute Digital News Project report, “Journalism, Media and Technology Predictions 2016,” Author Nic Newman said that this will be the year of audience engagement—with more than…
What you need to know about digital video advertising in 7 charts
Okay, let’s start off with an obvious—but critical—fact: Just about everybody’s watching digital video. According to comScore, almost every demographic watches some form of digital video each month. That said, it is clear from the comScore chart that there are segments that are consuming more than others.