Search results for "AI"
4 Signs of life for Twitter
Many people consider Twitter to be on death’s door, almost flatlining and barely breathing. But, in the words of one Monty Python character: “I’m not dead!” Well, at least not yet. So why am I confident that 2017 will breathe some new life into Twitter? Let me count the ways.
6 Recommendations for a better digital experience
If there is one thing we learned from the digital marketplace in 2016, it’s that consumers want a better digital experience with less intrusive advertising. This year media brands and marketers need to actively reconnect with the consumer. With this in mind, Kantar Millward Brown analyzed current marketplace trends to provide six media and digital recommendations for 2017.
The Big 10: Media executives call out the industry’s biggest challenges
While it is appealing to start off a New Year with rosy predictions, it is also important to take a clear-eyed look at the road (and roadblocks) ahead. We asked a few of our members what they see as the biggest challenges the digital media industry faces today. Here’s what a dozen leaders at ten diverse media companies see as the biggest challenge in the year to come.
DCN’s must reads: week of January 5, 2017
Our picks of the must-read stories from around the web: Financial Times | Adtech funding drops in face of Facebook-Google duopoly (3 min read) The New York Times | Advertising’s…
It’s time for journalists to regrow trust
In 1972, a couple of intrepid Washington Post journalists stumbled onto a story about a break-in at Democratic National Committee Headquarters. These two young men had no idea they had unearthed one of the greatest political scandals of the 20th century, one that would eventually take down a president. All they knew was that they pulled a string and didn’t let go until the truth came tumbling out. Somewhere along the way, journalism lost its way.
Q3 ranks highest quarter ever for digital advertising, but who’s making money?
Advertisers spent a total of $17.5 billion dollars in digital media in 3Q 2016, a 20% increase compared to same time-period last year and a 4.3% increase over the prior quarter. This is the highest third quarter for digital advertising spending on record according to the latest Internet Advertising Revenue Report. But the big question is: Which media players are capturing these digital ad dollars?
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Removing the friction from content access to ignite engagement at Forbes
According to Lewis D’Vorkin, the company’s Chief Product Officer, Forbes is pursuing a comprehensive strategy to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Peggy Anne Salz—mobile analyst and Content Marketing Strategist at MobileGroove—catches up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.
The banner ad won’t die – and three other predictions for 2017
The sell-side of the advertising industry is always evolving – and 2016 saw major changes for publishers that will influence their business in the New Year. Matt Gillis, senior vice president, publisher platforms at AOL offers insights into the four trends that he sees as vital for the year to come.
Top content marketing trends for 2017
Content marketing continues to mature and is now used by over 85% of all marketers (B2B and B2C). But with that maturity comes the hard realization that reaching meaningful results—for…
Three key advertising trends for 2017
The ad ecosystem continues to evolve at a breakneck pace. This velocity can be challenging for publishers who are trying to keep-up with the latest innovations. So, what will 2017…
People are watching more video on mobile, but not on the go
The Streaming Video Alliance (SVA) examines the role of the smartphone in the transition of television viewing experience in its study The Mobile Video: Exposed. According to their research, consumers are using…