Search results for "AI"
Inside the dystopian vision of the IAB’s new AR and VR advertising formats
Augmented Reality (AR) and Virtual Reality (VR) are exciting technologies, but they are far from mature. Early adopters have paid a lot of money for expensive devices but the future of both the hardware and software for AR and VR is still uncertain. This murky future hasn’t stopped the IAB from pushing out guidance in its latest “#IABNewAdPortfolio” on advertising formats for both platforms. The enthusiasm for new advertising opportunities is understandable. However, these new ad formats could easily kill off these infant platforms.
The subscription discussion we should be having
While the industry rightfully focuses on growing new subscribers and experimenting with business models, the discussion should not end there. What we’re not talking enough about is that subscribers are a distinct audience. They engage with your content in a different way and are loyalists in a different way. Understanding these differences is where publishers will build their revenue strategies to take their businesses to the next level.
DCN’s must reads: week of August 3, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Google’s new program to track shoppers sparks a federal privacy…
What the Scripps-Discovery combo platter means for the streaming video market
As skinny and à la carte choices proliferate for consumers, the question for content providers is how can they keep showing up on these ever-shrinking menus? They need to be everywhere, but that proves challenging for many players. Inevitably, some get left out of the musical chairs at this buffet.
Trusting News Project sets out to re-establish news media credibility and value
Fake news is the catch-phrase used by many today to discredit all types of news stories and media outlets. Fueled by social media, the term “fake news” pools all news media—be it respected or far from it—together. However, fake news is not about the inaccuracies of credible news journalists. It’s about setting a specific agenda to distort information and deceive readers with the purpose of a deriving a specific action or outcome. It’s an attack on the truth. And it’s an affront to trustworthy news journalists.
With HP’s entrance, the commercial VR market solidifies
Some have dismissed VR as yet another overhyped technology category that will never achieve those prized hockey-stick sales projections. And let’s face it: Many consumers ignore it completely as solely for gamers. HPs recent entry into what it calls “commercial VR” may signal a new class of applications that could convince consumers to give VR another look. It should also inspire a raft of experimentation from a wide range of industries.
Six fearless female executives weigh in on their greatest challenges and opportunities
If you haven’t heard already, more than 40 years after women entered the workplace, we’re still having trouble climbing the ladder. The news is dominated by stories of sexual harassment—which is not just in the tech industry. Last year, 54% of the women surveyed in the advertising industry by the 4A’s also reported that they experienced sexual harassment at work. Let’s hear from some of the successful women leaders in advertising and tech to get their opinions on some of the greatest challenges and opportunities for women in their field right now.
Facebook’s support for subscriptions is a double-edged sword
Campbell Brown, the former NBC and CNN broadcaster who is now Facebook’s head of news partnerships, confirmed in a speech at a digital publishing conference that the social network plans to roll out support for subscriptions as part of its mobile Instant Articles platform. This plan is likely to cause some cheering in media land. As with most things involving Facebook, however, this deal sounds like a classic Faustian bargain.
SVOD subscriptions become the norm
Consumer appetite for content is going strong: Viewers watch 4 hours and 23 minutes on average per day. However, traditional TV viewing is declining while viewing of subscription video on demand (SVOD) services is growing. In fact, subscribing to a SVOD service is becoming the norm. Two-thirds of viewers now subscribe to at least one of the three big SVOD services (Netflix, Amazon, or Hulu).
Google’s dominance in digital ad spending continues, though challengers have emerged
Experienced digital marketers know that search engine marketing, primarily Google, has served as the bread-and-butter of online lead generation since the early 2010s. And this category’s continued expansion can be seen as good news for everyone in the digital marketing ecosystem. Though Google remains the bellwether player, brands are looking to expand their digital advertising footprint, and are looking for options beyond Google.
Discriminatory deals could close the open web
Earlier this week, we filed our formal comments with the FCC detailing DCN’s view on net neutrality. In the comments, we noted the potential hazards associated with allowing ISPs to give preferential treatment to some websites over other, particularly when it comes to those owned by the ISPs.
Publishers shift focus to vertical video
Mobile is changing the way we consume video online. No, this doesn’t just mean that they are watching more video on mobile. Mobile viewing behavior is impacting a lot more than you might imagine. In fact, MediaBrix ran an experiment which found that less than 30% of people turn their phone to view horizontal video ads, and when they do, they only watch 14% of the ad. So how are publishers reacting to this?